SAN RAMON, Calif., May 18, 2017 /PRNewswire/ -- Crescendo, the full-service advertising and neuromarketing California agency, won two Hermes awards - one platinum and one gold for Best Websites. With nearly 6,000 entries from across the US and around the world, the Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and free-lance professionals.
"We are delighted to receive this honor," said Kurt Ho, Crescendo's executive creative director. "Our work on the AARP Hearing Care and Northern California Presbyterian Homes & Services (NCPHS) websites was focused on neuromarketing principles, attractive imagery and solid user experience. It is a privilege to receive such positive feedback from the "Who's Who" of acclaimed media, advertising, and marketing."
Being a Platinum or Gold Winner is a tremendous achievement that is symbolized by the intricately detailed Hermes platinum and gold statuettes. The name Hermes (Greek messenger) and the idea for the statuette were chosen to represent our roles as the messengers and creators of marketing and communication materials and programs.
Founded in 2003, a team of management consultants and advertising industry veterans joined forces to create an agency that could accurately measure marketing ROI. The firm integrates the art and science of advertising by incorporating neuroscience technology and advanced data science to interpret consumer emotions and behavior. Crescendo is headquartered in San Francisco Bay Area and has an office in Chicago. Additional information including client work, strategic approach and service offerings can be found at crescendoagency.com.
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