Cricket and Mary J. Blige Support Breast Cancer Awareness ~ Together Donate $10,000 Towards Screening and Research

~~ Integrated Muve Music and Social Media Campaign Will Ignite Word of Mouth Sharing

SAN DIEGO, Oct. 14, 2013 /PRNewswire/ -- To help educate women in need, as well as provide funds for breast cancer screening and research, Cricket Wireless joins Mary J. Blige in support of Susan G. Komen for the Cure during Breast Cancer Awareness Month. Cricket and Mary J. Blige (through Verve Records) will donate $10,000 to Susan G. Komen for the Cure in San Diego County, and Cricket will feature Mary J. Blige on its Muve Music service, calling on fans to download her music as part of a special music and social media campaign beginning today through November 3.

(Logo: http://photos.prnewswire.com/prnh/20120202/LA46949LOGO)

All women should educate themselves about preventative measures they can take to avoid breast cancer. Research shows that African-American women and Latinas are less likely to learn about these important preventative measures through traditional news and information channels. To reach this vital audience, Cricket and Blige will invite followers over the next three weeks to join the breast cancer awareness and prevention conversation by offering informative links and breast cancer education trivia on Facebook and Twitter using hashtag #Muve4theCure.

"Music is powerful and healing in so many ways, and having the right information at the right time is also important. Across the country, African-American and Hispanic women are not getting the care and treatment they need often because they are uninformed," said Mary J. Blige. "An alarming number of these women are dying, and we can help to improve their chances of survival. I am working with Susan G. Komen and Cricket during October to help inform women about powerful early detection measures, such as getting a mammogram. Please join me in supporting this worthy cause, and let's find a cure."

"Cricket and Muve Music are proud to support Breast Cancer Awareness Month," said Randy Newman, pacific regional general manager for Cricket. "We're excited to help raise awareness, along with Mary J. Blige, about understanding and mitigating the risks of breast cancer."

"This partnership is happening because both our organizations believe in the power of music to make a difference in the lives of the women listening," said Laura Farmer Sherman, executive director of Susan G. Komen for the Cure in San Diego County. "The funds raised through this promotion will save lives and support us in helping uninsured women in our county get access to free treatments and services." 

Follow Mary J. Blige, Susan G. Komen and Cricket, and their efforts to raise breast cancer awareness online, through a series of social media messages at https://twitter.com/maryjblige https://twitter.com/komensandiego or https://twitter.com/cricketnation.

How to get Muve Music
Muve Music is included in Cricket's unlimited nationwide music, talk, text, and data rate plans1 at no additional cost. Cricket offers Muve Music on a range of smartphones. Starting at $50 per month, Muve Music is included in Cricket's 3G or 4G LTE unlimited nationwide talk, text, and data plus music plans. Muve Monthly Artist Programs such as Muve Headliner, Muve First, Muve Spotlight and Muve Icon were designed to promote music discovery and new music from up-and-coming and established artists.

About Cricket
Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket's innovative products and services, including the award-winning Muve Music®the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.

1 Muve Music® is currently only available on select Cricket Android smartphones

SOURCE Cricket Communications, Inc.



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