Cricket Announces Three Winners of First-Ever Social Media Correspondent Challenge ~ Winners will Cover Cricket's Muve Music Activities at Austin, Texas Music Festival

SAN DIEGO, March 7, 2013 /PRNewswire/ -- Cricket Communications today announced the three winners of its Muve Music Social Media Correspondent Challenge, co-sponsored by HTC. By a fan vote, Mathew, Megan, and Cynthia won a trip to next week's music festival and tradeshow in Austin, Texas. Follow up to the minute reporting from Cricket's social media correspondents in Austin on Cricket's Twitter, Facebook, Instagram and YouTube accounts starting, Wednesday- March 13.

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How They Won
Mathew, the winner of the indie pop/rock correspondent division, reviewed Chairlift's album Something and drummed up votes by offering customized song recommendations for anyone who commented on his entry. Megan, the winner of the hip hop division, reviewed Muve First artist A$AP Rocky's debut album Long.Live.A$AP and put together a playlist that included Ellie Goulding, Phoenix, Drake and Beyonce. Cynthia, the winner of the Latin music division, reviewed the Las Cafeteras album It's Time during the competition, and listed artists like Lila Downs, Ana Tijoux and Calle 13 in her playlist.

"Muve Music's latest contest is one of the better opportunities presented to music fans in quite a while," said John Gotty, editor of The Smoking Section. "The winners shifted from the fringes of action to front and center, becoming active participants in magic moments in music."

To find the ultimate music fans, Cricket and Muve Music partnered with three lifestyle, culture and music blogs: Brooklyn Vegan (Pop/Rock), The Smoking Section (Hip-Hop/R&B), and Remezcla (Latin). To help fans decide who were the best social correspondents for the job, six finalists posted a playlist, an album review and a video interview to Cricket's Facebook page and three contestants posted the same information on Cricket's MiCricket Facebook page. More than 5,000 fan votes were cast between February 21 and March 1st.  

In addition to the trip, all three winners will receive a HTC One SV smartphone loaded with Muve Music to help them capture stories and report about one of the most talked about new music experiences in the world.  Social correspondents will be asked to visit and report on activities in and around the tradeshow such as the Muve Music booth as well as events throughout Austin, such as concerts and blogger showcases.

How to get Muve Music
Muve Music is included in Cricket's unlimited nationwide music, talk, text, and data rate plans[1] at no additional cost. Cricket offers Muve Music on a range of smartphones, including the recent addition of the HTC One SV. Starting at $50 per month, Muve Music is included in Cricket's 3G or 4G LTE unlimited nationwide talk, text, and data plus music plans. Muve Music customers get unlimited full track downloads, ringtones and ringback tones all for one low monthly rate plan, they will never pay per song and the music service is built in to Cricket's no contract rate plans- so the music is free.   

About Cricket
Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket's innovative products and services, including the award-winning Muve Music® - the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.

[1] Muve Music® is currently only available on select Cricket Android smartphones

SOURCE Cricket Communications



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