"Ansa is the most intelligent solution for closing the loop on digital media investments. Since the launch in 2014, we have serviced hundreds of digital campaigns at 35 of the top CPGs, empowering shopper marketers and CPG media planners to maximize spending efficiency, accelerate new items from day one, automatically optimize their campaign performance and continuously learn and improve beyond the click," shares Michael Quinn, General Manager for Ansa at Retail Solutions Inc. "Mobile advertising is a growing element of the media mix and we're absolutely thrilled to partner with Crisp, the leading provider in mobile shopper activation technology, to give shopper marketers a new level of in-store insights and tangible proof that their digital investments are generating significant returns."
A pioneer, innovator and leader in mobile ad technology for more than a decade, Crisp's mission is to help brands activate customers to point-of-purchase experiences through mobile devices. Crisp provides the first end-to-end mobile customer activation platform, Crisp MoCA, that delivers a fully turnkey solution to dominate today and tomorrow's primary point of purchase. Crisp's mature, vertically integrated ad technology and industry-leading product, engineering and operations teams have made it the platform provider of choice for leading CPG's and retailers. Crisp is a privately held company headquartered in New York with offices in Singapore.
Ansa is the digital solution from Retail Solutions Inc., the SaaS company that turns daily POS data into opportunity - online, in the store, and on the shelf. Ansa, powered by RSi, provides shopper marketers and media planners with the fastest, most efficient store level analytics in digital CPG marketing today. How? Ansa can analyze daily store-specific sales for major retailers, including every Walmart, Target, Kroger, Safeway, Ahold, Walgreens and Family Dollar. RSi is trusted by top CPG companies including such household names as Colgate-Palmolive, Nestlé and Procter & Gamble. Using this data, Ansa measures the incremental store sales from digital shopper marketing campaigns. By the way, Ansa is a Latin word that means "the connecting ends of a loop". Ansa closes the loop between advertising and in-store sales, which is why we love the name.
PRLog ID: www.prlog.org/12544748
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SOURCE Retail Solutions Inc.; Crisp