Crittercism Announces the World's First Mobile App Performance Management Solution Attracts $5.5M investment from Opus Capital, Shasta Ventures and Google Ventures to advance innovation and scale operations

SAN FRANCISCO, June 1, 2012 /PRNewswire/ -- Crittercism (www.crittercism.com), the world's first Mobile App Performance Management (APM) solution, today announced the closing of its $5.5 million Series A funding round from Opus Capital, Shasta Ventures and Google Ventures. Crittercism's Mobile APM solution offers a real-time global view of app diagnostics across iOS, Android and HTML5 on over 125 million unique devices and 3 billion app loads.

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"Crittercism has become the solution of choice from indie developers to the largest global publishers for mobile app performance management. We architected Crittercism with a Big Data approach and have scaled our cloud-based infrastructure to ensure developers have a real-time view of app health to monitor and manage their apps more effectively," said Andrew Levy, Crittercism's Co-founder and CEO. "We are excited to continue working with developers and our investors to rapidly expand in the global marketplace."

Crittercism's Mobile APM solution captures, processes and analyzes real-time mobile application performance data such as app loads, crash reports, system logs, handled exceptions, transaction tracing, and other detailed diagnostics. This unique approach allows developers to focus on the most important issues, pinpoint why their app is crashing, analyze user behavior and track custom attributes in order to optimize app performance. Crittercism helps developers improve retention, ratings, revenue, and overall conversion across their apps.

"National Public Radio (NPR) offers a rich and complex mobile experience that includes news, music, and cultural programming from NPR and the larger public media network," said Demian Perry, Director of Mobile at NPR. "We use Crittercism to monitor and manage our iOS and Android mobile apps. We leverage their real-time dashboard to prioritize bug fixes and track QA problems in real-time, and we also use their service to identify the specific line of code that is causing a bug. Crittercism removes the distraction of problem code so that we can focus our energy on our mobile strategy and larger goal of remaining on the forefront of digital innovation."

Crittercism's real-time dashboard provides insight across the following key features:

App Health and Availability: view the real time health and availability of an app and gain powerful insight into how end-users are interacting and using apps across iOS, Android and HTML5.

Crash Trends: create a custom dashboard of relevant app metrics across app loads, errors, crashes, issues and bugs, as well as high-level trends across OS and devices that track the performance of each app release over time.

Error Logging: access the same rich diagnostic data that is offered with crash reporting across errors in order to better manage the health of an app. Implement complex rules to manage errors that place an app in an abnormal state.

Transaction Tracing: design and track events to identify when a consumer makes a purchase, completes a level in a game, enters data, or uses a key feature. View a full stack trace of detailed events to identify and respond to app issues fast. 

Enterprise Reporting: access a comprehensive view of the performance of an app across complex sets of data such as in-app purchases, location, time, transaction flow, platform, OS version, app version and device.

End-User Communications: consumers can provide immediate feedback to developers when they face problems with an app, so they can immediately address the problem, improving user retention, and app store ratings and reviews.

"App management is going through a fundamental transformation with Big Data becoming a critical enabler for improving the health and management of mobile apps from small developers to large enterprises. Crittercism clearly provides the first viable and scalable technology for capturing and capitalizing on the benefits of the data revolution for app management," said Bob Borchers, partner at Opus Capital and former Apple executive. "We look forward to supporting Crittercism's leadership as they realize their goal of providing developers with real-time actionable data that translates into proven results and ROI."

About Crittercism

Crittercism, based in San Francisco, California, is the world's first mobile app performance management (APM) solution that offers a real-time global view of app diagnostics across iOS, Android and HTML5 on over 125 million unique devices and 3 billion app loads. The company's investors include Opus Capital, Shasta Ventures and Google Ventures.  Learn more at @crittercism and www.crittercism.com.

SOURCE Crittercism



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