CRM365™ Launches with Next Generation Intelligence Platform™

NEW YORK, Oct. 11, 2011 /PRNewswire/ -- CRM365™, a new, social/mobile, data-led offering designed to help clients build meaningful connections to their most valuable customers, was announced today by Laura Lang, CEO of Digitas and the VivaKi executive lead of the digital, social and mobile agencies Big Fuel, Denuo, Phone Valley and Razorfish. Inspired by the world-class CRM offering at Digitas, the new operation will be led by Seth Solomons, 43, formerly the Global CMO of Digitas, who will serve as chief executive officer of CRM365™, effective immediately.

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"We have seen significant demand for CRM expertise that delivers a strategic and streamlined solution to the Big Data opportunity. The CRM365 Intelligence Platform™ will enable our clients to drive even stronger returns from their customer marketing investments," said Lang. "Overall, the $3 Billion CRM market promises accelerated growth. CRM365™, led by Seth who is an energetic entrepreneur and a respected business strategist, will be at the forefront."

Based in NYC, CRM365™ launches with 45 people (a combination of full time and consultants). CRM365™ will partner with VivaKi digital and media agencies including Big Fuel, Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia, to deliver the benefits of the CRM365 Intelligence Platform™--an "always-on value management" offering which includes three components:

• Customer Contact Management via proprietary Interactions Engine™ built on a private cloud to facilitate real-time learning and performance marketing output.

• Customer Value Management and Big Data Advanced Analytics: analog, digital, social and mobile data integration and intelligence, measurement and reporting.

• Performance-driving Creative with a focus on lead generation, retention and loyalty program acceleration.

CRM365™ launches with an established network of business partners including Conversen, a leading campaign management platform company and DeepMile Networks, an advanced analytics company with a focus on Social CRM, Big Data management, and location based advertising and targeting.

Solomons adds: "Our ambition for CRM365™ is to set a new standard for CRM. Clients are feeling the pain of extracting insights from the magnitude of data collected and available. We will deliver significant value through a combination of strategic and platform solutions that will enable real-time, always-on customer management across all channels, with a focus on social and mobile."

As CEO of CRM365™, Solomons will steer the vision and strategic growth of this new offering globally, including expansion into UK, France and Germany in 2012.

Additionally, Solomons will serve as an executive partner to Lang to identify growth and expansion opportunities for the digital, social and mobile agencies under Lang's remit.

About Digitas

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world.  With a deep understanding of their client's customer's passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; the healthcare marketing brand, Digitas Health; and, Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog: Digitas Distillery

SOURCE CRM365(TM)