SARASOTA, Fla., Jan. 27, 2016 /PRNewswire/ -- CRMSuite, released in December 2014, is pleased to announce that over 200 new vehicle franchised dealerships converted to its new platform in 2015. During the year and on a month over month basis the dealers reported impressive results using the only all-new customer relationship management system built for the automotive industry in the past decade:
21% increase in vehicle deliveries
56% increase in customer satisfaction index scores
309% decrease in first lead response time
692% increase in outbound SMS/MMS and a 42% response ratio
12% decrease in turnover of sales staff
The results showcase how this new system is being embraced by both consumers and salespeople alike. CRMSuite connects the dots for every customer and discovers missed revenue opportunities in real-time while recommending best next actions for sales or customer care. The platform delivers recommendations ranked by impact value and displayed within the customized CRM or advisor workflows. Gone are the days when a fixed set of rules governed a non-linear set of customer and staff interactions, CRMSuite uses advanced machine learning to coach sales and customer facing staff on the next move to stay in step with today's consumer.
People have transformed how they consume information, research vehicles and services, make purchasing decisions and share their views and experiences. The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever. Yet dealerships still rely on the same sales and marketing playbook they have used for more than a decade. This mismatch in buyer behavior and sales tactics is what led Richard Keith Latman and Greg Greenhaw to start CRMSuite and create the vision for the intelligent communication experience.
For more information about CRMSuite please visit http://www.crmsuite.com or call 800-598-7340
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