LIVINGSTON, N.J., April 20, 2017 /PRNewswire/ -- Cross Audience today announced the launch of its Mobile App Conquesting solution, a unique offering that allows marketers to target, engage and win customers who use competitor apps. Advertisers using this service will gain a singular advantage over competition in the same vertical market.
Cross Audience will showcase the new solution at Mobile Apps Unlocked (MAU 2017) at the Hard Rock Hotel and Casino in Las Vegas, May 3-4, at table 1204.
Mobile marketing, particularly via the use of branded applications, has become an imperative. But as app stores become more and more crowded, marketers struggle to win downloads for their mobile apps. This marketing challenge has recently been compounded by a change in the algorithm for Google's Play Store, which now ranks apps not only by how many times they've been downloaded, but by how frequently they're used by the consumers who've downloaded them. That means that marketers must now not only encourage user downloads, they must target the most qualified users to download those apps – the users who are most likely to continue using the app once it's on their smartphone.
This is where Cross Audience's Mobile App Conquesting comes in. App marketers can target users of apps within their competitor set with offers to download their own app. These users are more likely to download and continue to use a similar app based on their behavior. The marketer for one client – a quick service restaurant – successfully targeted the users of an app for a competitor QSR. With conquesting data, the marketer was able to target users based on interest, geo, and the apps they already use.
"We have grown a massive database of quality audiences, including users from verticals including news, retail, auto, insurance, travel, finance and CPG," said Cross Audience CEO Jeff Kamikow. "Clients can now leverage that data for better targeting, and rely on our team to combine that targeting with both smart messaging and execution for more app downloads."
Kamikow adds that this improved targeting will also extend mobile budgets as less is wasted on unqualified clicks and downloads.
Furthermore, the solution is safe and respectful of consumer privacy as it neither collects nor reveals any personally identifiable information (PII). The solution relies on technologies similar to standard cookies and retargeting, which are generally accepted by users. However, users may opt out by turning off tracking.
For more information on Cross Audience's Mobile App Conquesting Solution, please visit www.crossaudience.com, or visit table 1204 at MAU 2017 at the Hard Rock Hotel and Casino in Las Vegas on May 3-4, 2017.
Aimee Kessler Evans
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SOURCE Cross Audience