NEW YORK, LONDON and MUMBAI, March 29, 2016 /PRNewswire/ --
Cross-Tab Group, a leading global research and analytics provider, has signed a multi-year mandate worth up to USD 25 million with one of the world's largest insight, information and consultancy groups, the Kantar Group. This is one of the decade's largest deals in scale and value in the international market research industry. Cross-Tab will launch dedicated services, innovation and incubation facility exclusively for Kantar, for a range of research and analytics services. The facility will also enable testing new technologies and methodologies; and developing solutions for automation and value addition.
Ms. Sharon Potter, Chief Officer, Global Operations, Kantar said, "We have made significant investments in enhancing our global delivery capabilities in India and selecting the right strategic partner for the future was an important component. We wanted a partner capable of meeting our stringent requirements around deep knowledge of the research and analytics domain; and the ability to drive technology and process innovation for higher productivity, faster turnaround and greater scalability in our operations. The deal was awarded to Cross-Tab through a very competitive process in view of their capabilities matching our evaluation criteria."
Mr. Ashwin Mittal, President, Cross-Tab, said, "This is a significant milestone in Cross-Tab's 15-year growth story in the international research and analytics industry. We are honored to be chosen by Kantar as a part of their strategic initiative to leverage India for their global innovation and scalability requirements."
The Cross-Tab Group has a 15-year track record of working with Fortune 500 companies, global consultancies and market research organizations. Cross-Tab uniquely combines market-leading analytics and research expertise; and technology product portfolio with value-driven project management and operational expertise. Cross-Tab has two subsidiary companies - Blueocean Market Intelligence and Borderless Access Panels.
Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.
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SOURCE Cross-Tab Marketing Services Pvt Ltd