Crowdsolving Platform POP Receives $6 Million in Funding

Leading VC firms Nexus Venture Partners and Greylock Partners invest to scale up POPin mobile leadership technology

Nov 09, 2015, 09:00 ET from POP

IRVINE, Calif., Nov. 9, 2015 /PRNewswire/ -- POP has secured a $6 million Series A funding round led by Nexus Venture Partners with participation from Greylock Partners to scale up development, sales and marketing of the POPin leadership tool for Initiative Success Management.

POPin is a crowd-solving platform and mobile app that operationalizes enterprise engagement among internal teams, partners and customers to help drive problem solving, innovation and execution.

The mobile enterprise grade crowdsolving platform helps leaders solicit feedback from dispersed groups by hosting a focused online discussion forum, and then having teams vote on shared priorities to resolve problems across a range of goals and issues. This ground-up approach results in highly motivated and better-aligned teams, as well as happier more engaged organizations.

"POPin offers a compelling value proposition by enabling teams to incorporate mutual viewpoints in order to drive initiative success," said Naren Gupta, a co-founder and managing director of Nexus Venture Partners. "In this way, the POPin platform increases buy-in and shared ownership, resulting in greater unity and cohesion."

"POPin has strong customer momentum for its usefulness in cutting through the social noise and aligning teams across a wide range of companies, from large global corporations to small startups," said Asheem Chandna, a partner with Greylock Partners. "We are excited to be part of the founding investor syndicate, in backing Hayes and the rest of the POP team, to help build the leader in a new category."

"The 70 percent failure rate of corporate initiatives has become epidemic," said Enrique Salem, a member of POP's founding investor syndicate, Managing Director, Bain Capital Ventures and former CEO, Symantec. "POPin's ability to operationalize enterprise engagement reverses this dynamic and provides organizations a new foundation for success."

More than 150 organizations have deployed POPin sessions including CoreLogic, DirecTV and Red Robin Gourmet Burgers.

POPin is a leader in the emerging industry category of Initiative Success Management (ISM), which combines elements of staff alignment, enterprise social, surveys, and ideation technology, according to Hayes Drumwright, founder and CEO of POP.

"The POPin crowdsourcing platform has been successfully deployed in more than 150 sessions by dozens of companies of every size and type," Drumwright said. "We have consistently found that all types of executive leaders can benefit from Initiative Success Management to troubleshoot their problems and motivate their teams while operationalizing enterprise engagement."

The POPin mobile app is available for download from the Apple App Store for iOS smartphones, and for Android and Web-based devices.

About Nexus Venture Partners
Nexus Venture Partners is a leading Venture Capital firm with over $1 billion under management, and an active portfolio of over 50 companies across technology, Internet, media, consumer, and business services sectors. The team has invested in a variety of companies leading to numerous successful public offerings and M&A transactions. To learn more about Nexus Venture Partners, visit: www.nexusvp.com.

About POPin
POPin is a mobile app used by business and IT professionals to generate buy-in for strategic initiatives by making all employees, partners and/or customers an accomplice in the master plan. The app leverages crowdsourcing and crowd-solv­ing to meet specific business challenges via a time-bound, question-based approach to lift leaders and provide a common voice for engagement. POPin also leverages SaaS, web interfaces and dedicated engagement managers to deliver timely and innovative impact to relevant corporate objectives. For more information visit www.popinnow.com.

Media contact:
Gutenberg Communications
Michael Gallo
212-239-8594
POP@gutenbergpr.com

SOURCE POP



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