NEW YORK, Oct. 31, 2013 /PRNewswire/ -- CrowdTwist, the leading provider of omni-channel loyalty and analytics solutions, today announced three new partnerships with global brands VivaKi, Acxiom, and IBM. These partnerships represent the emergence of a new era of loyalty marketing—one in which brands can leverage user-permitted data to create personalized experiences for the consumers who engage with them.
CrowdTwist's platform aggregates consumer data across all channels (online, social, mobile, and even offline) and helps attribute purchases back to individual consumers. Because loyalty program members, on average, engage with a brand 250% more frequently—and consume 700% more brand content— than non-members (according to year-over-year user data acquired across brand programs and industries), CrowdTwist is able to provide brands with rich insights into their customers on both individual and macro levels. These unprecedented insights enable brands to create a singular view of individual customers and properly segment them across multiple characteristics. Companies like VivaKi, Acxiom and IBM, who work with agencies, brands and enterprises to create better user experiences, have taken note.
Data collected by CrowdTwist will be leveraged by SkySkraper, the Publicis Groupe big data platform operated by VivaKi. Through SkySkraper, agencies will have a single point of entry for brands looking to take advantage of CrowdTwist-generated data.
"Our partnership with CrowdTwist enables Groupe agencies and their clients to get closer to their loyal customers across all channels, said Michael Wiley, managing director of VivaKi Ventures and chief social media officer at VivaKi. "Loyal customers can be powerful brand advocates, and the CrowdTwist platform will empower brands to interact with these customers in a way that is meaningful and adds value."
Working with Acxiom, CrowdTwist will be part of the Acxiom Audience Operating System™ (AOS), which helps marketing teams plan, buy and deliver their advertising initiatives to the right audience across all channels.
And in partnering with IBM, CrowdTwist joins the company's Digital Marketing Network, which is housed within IBM's Cloud Suite and part of IBM's overall Smarter Commerce initiative.
"These partnerships have widespread significance for creative agencies, data vendors, and the software platforms that power enterprises," said CrowdTwist CEO Irving Fain. "Our loyalty platform will put cross-channel data into motion for each organization, allowing them to personalize the communications and experiences that lead to purchases. That's the most valuable data any marketer can have."
In the last year alone, CrowdTwist generated more than 50 million brand actions across its programs and tracked over 100 million Facebook likes (among other significant social media activity). In the same period, CrowdTwist measured over $1 billion in transactions through its programs.
CrowdTwist (www.CrowdTwist.com) provides the most comprehensive omni-channel loyalty & analytics solutions for industry leading brands such as Pepsi, Purina, VIZIO, the Miami Dolphins, Sony Music, Zumiez and others. Acting as an experience and engagement engine, CrowdTwist's software helps build more profitable and active relationships with customers, delivers a deeper understanding of how customers engage across channels and drives a measurable increase in high-value behaviors and spend. Founded in 2009, CrowdTwist is based in New York City's Silicon Alley.
Channel V Media