Crowley Webb Becomes Latest Agency To Sign Local TV Ratings Contract With Rentrak
-New Agreement Makes Crowley Webb First Buffalo-based Agency to Adopt Rentrak's Local Television Ratings Currency-
PORTLAND, Ore., Sept. 10, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Crowley Webb, which will utilize Rentrak's ratings currency, including its Polk Automotive Segmentation, for its TV advertising clients.
Crowley Webb will adopt Rentrak's local TV ratings currency in Baltimore and Buffalo to serve its local clients, including those in the automotive sector.
"We are excited to be the first agency in the Buffalo market to subscribe to the census-based information provided by Rentrak," said Jim Crowley, senior vice president and media director of Crowley Webb. "Their methodology, sample sizes and Advanced Demographics will allow us to plan and buy television more effectively and efficiently for our clients. In addition, the integration of the Polk auto data will allow us to far more precisely target the consumers who are purchasing the brands our auto client sells."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Crowley Webb
Founded in 1986, Crowley Webb continues its growth as one of America's hardest-working advertising agencies. For more information, visit www.crowleywebb.com or www.facebook.com/CrowleyWebb.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation
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