Crumbs Bake Shop Celebrates Girl Scouts! Cupcake Retailer Introduces Exclusive New Cupcake Flavors Inspired by Best-Selling Girl Scout Cookies®

NEW YORK, Oct. 14, 2013 /PRNewswire/ -- Crumbs Bake Shop (NSDQ: CRMB), the nation's largest cupcake specialty retailer, is proud to introduce the Crumbs Girl Scout Cupcake Collection inspired by everyone's favorite Girl Scout Cookies®. In addition to the Thin Mints® Cupcake made famous in celebration of National Girl Scout Cookie Day in February of this year, Crumbs, under a new license agreement with Girl Scouts of the USA, will introduce three new flavors:  Girl Scouts Caramel & Coconut, Chocolate Peanut Butter Creme and Peanut Butter Cookie. The individual signature cupcakes, as well as a tastepack featuring all of these iconic flavors, and a Thin Mints® Colossal will be available beginning October 14th at Crumbs Bake Shops nationwide and online at www.crumbs.com. Prices for these delicious new desserts will range from $4.50 - $24.95.

"We are so excited to collaborate once again with the Girl Scouts and bring to the public new cupcakes which capture the magical taste and essence of the Girl Scout Cookie™," said Julian R. Geiger, President and CEO of Crumbs Bake Shop. "Girl Scouts of the USA and the Girl Scout Cookie Program represent what we at Crumbs also believe--that by empowering girls you can inspire them to do great things."

"We are excited to extend our licensing relationship with Crumbs Bake Shop to encompass these new flavors," said Barry Horowitz, vice president and general manager, Girl Scout Merchandise, Girl Scouts of the USA. "As we launch into our next century of leadership, we are pleased to have Crumbs Bake Shop's help in raising awareness about the Girl Scout Cookie Program and the business and financial literacy skills girls learn from participating in this annual activity."

For more information please visit www.crumbs.com.

ABOUT CRUMBS BAKE SHOP:
The first Crumbs Bake Shop opened in 2003 on the Upper West Side of Manhattan and is well known for its innovative and oversized gourmet cupcakes. The Company currently has 77 locations in 12 states and the District of Columbia, including 19 stores in super regional malls.

About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U (800-478-7248) or visit www.girlscouts.org. For more information about the Girl Scout Cookie Program visit www.girlscoutcookies.org.  

CONTACT:
Quinn G. Solomon
646.278.6092 / qsolomon@crumbs.com

SOURCE Crumbs Bake Shop



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