Crunch Gym Brings Fitness to Your Fingertips With New Mobile App

NEW YORK, Jan. 12, 2011 /PRNewswire/ -- Crunch Fitness has partnered with IdeaWork Studios, Inc. to launch the brand’s first mobile application. The free app, available to both iPhone and Android users, allows members to check-in, retrieve location and class information, set preferences, redeem specials and stay connected with the Crunch community, all while on the go.

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“We couldn’t be happier to launch the Crunch app, making our innovative brand and programming even more accessible to our members,” said Christina DeGuardi, vice president of marketing, Crunch. “With our diverse membership base and endless inventory of offerings, the app makes staying connected easier and more accessible than ever.”

The Crunch app allows users to search for locations and group fitness classes near them via GPS, with the ability to filter by specific gym amenities and programs. Members can check-in with the apps revolutionary mobile bar coding system, taking away the need for the conventional key tag and shout the check-in to their Foursquare, Facebook and Twitter accounts to alert friends. The app also allows members to directly connect to Google maps, Yelp and the brand’s social media, blog and event pages. Users can also take advantage of special discounts and offers including sending guest passes to friends.

“After supporting the Crunch website and building multiple micro sites, it only seemed natural to come together to build the Crunch app,” said Jay Schwartz, president of IdeaWork Studios, Inc. “With the ever-changing face of technology, Crunch is now leading the pack in mobile fitness applications.”

The Crunch mobile app can be downloaded at either app store by searching for Crunch Fitness or by clicking here http://www.crunch.com/Home/Crunch/Mobile.aspx. Crunch looks to launch version 2.0 in the future with even more capabilities and functionality.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Renowned for creating unique programming that caters to an exceedingly diverse membership, Crunch has raised the bar for the entire fitness industry. Headquartered in New York City, and owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 70,000 members with 24 gyms in New York, Miami, San Francisco/Bay Area and Los Angeles. Crunch looks to rapidly expand their collection of gyms across the U.S. and around the globe. Go to www.crunch.com for more information.

IdeaWork Studios, Inc, founded in 1999, is a full service advertising, branding and design agency with offices in Santa Barbara, Las Vegas and New York. IdeaWork Studios delivers award-winning online strategy, interactive campaigns, custom websites and other creative services for hospitality, nightlife, gaming, luxury and entertainment brands nationwide. For more information, please visit www.IdeaWork.com.

SOURCE Crunch Fitness



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