CTIA-The Wireless Association® Celebrates Earth Day with Launch of "go wireless, go green" Website

Features environmentally responsible opportunities for consumers, CTIA members' initiatives and benefits of wireless for other industries

WASHINGTON, April 22, 2011 /PRNewswire-USNewswire/ -- CTIA-The Wireless Association® announced today the launch of "go wireless, go green" website (www.gowirelessgogreen.org) to provide useful information about measures consumers can take to be more environmentally responsible, CTIA members' initiatives to improve their operations to be more sustainable and the eco-friendly value wireless provides other industries. From recycling "old" devices and accessories to monitoring utility grids to improving fleet management routes, wireless technology is playing a significant role in helping consumers and businesses create a healthier environment and become more cost-efficient and productive. While our members are devoting substantial resources to keep our planet healthy for future generations, the website highlights the U.S. wireless industry's critical need for more spectrum to continue the green "virtuous cycle" that offers Americans the world's best innovative products and services.

(Logo: http://photos.prnewswire.com/prnh/20100629/DC28223LOGO-a)

"The 'go wireless, go green' website is another example of the industry's continued commitment to a healthier planet. Our members have developed and supported numerous programs within their companies as well as help others deploy wireless technology so they are more environmentally responsible. This site highlights some of those activities and offers information to encourage everyone to 'go wireless, go green'," said Steve Largent, president and CEO of CTIA-The Wireless Association.  

For consumers, the site provides a step-by-step guide on how they can safely and securely recycle their devices and accessories, FAQ, additional resources and a glossary to help them understand how wireless technology helps them go green. The website includes information on how the industry is improving its own practices in such areas as utility/water efficiency, recycling and e-waste, devices and packaging, operations and individual company initiatives. CTIA's "go wireless, go green" site also offers case studies on how other businesses are using wireless to improve their operations and details on how wireless technology improves their utility/water efficiency.

CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC.

SOURCE CTIA-The Wireless Association