NEW YORK, Jan.14, 2016 /PRNewswire/ -- In honor of National Hug Day on January 21, Cuddl Duds is partnering with K.I.D.S./Fashion Delivers for the 2nd annual #CuddlHug campaign to help benefit children and families impacted by poverty and tragedy.
On National Hug Day, Cuddl Duds will post a #CuddlHug photo on Facebook (www.facebook.com/cuddlduds) and Twitter (@CuddlDuds). From Thursday, January 21st through Sunday, January 24th, for each 'share' on Facebook and 'retweet' on Twitter of the photo, Cuddl Duds will donate $1.00 to K.I.D.S./Fashion Delivers (up to $20,000).
"The Cuddl Duds brand is rooted in the feeling of warmth, comfort and delight, and we look forward to be once again celebrating National Hug Day with a feel-good campaign that shares the comfort of a hug and the warmth of giving back," said Mark Sandler, president, Komar Layering.
In addition, this year, Cuddl Duds will also pledge to donate one clothing item to K.I.D.S./Fashion Delivers for each order placed on cuddlduds.com from Thursday, January 21st through Sunday, January 24th. K.I.D.S./Fashion Delivers will then distribute the product that will benefit their network of community partners.
To help promote this year's campaign, Cuddl Duds is partnering with actress and singer Elizabeth Elias. Liz will announce the campaign on her social media channels, inviting her 200,000+ followers to participate and give back.
"We are delighted to be working with Cuddl Duds again to spread the goodwill of National Hug Day," said Lisa Gurwitch, president of K.I.D.S./Fashion Delivers. "This year, with the additional donation of Cuddl Duds layers, we hope to bring some comfort and support to those in need."
About K.I.D.S./Fashion Delivers
K.I.D.S./Fashion Delivers, Inc., a 501 (c)(3) non-profit organization, unites retailers, manufacturers, foundations and individuals to provide new merchandise to children, families, and people impacted by poverty and tragedy. Excess product, including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items, deliver hope and dignity to people in need through a network of community partners. For more information, visit www.donateproduct.com.
About Cuddl Duds®
At Cuddl Duds®, layering is a lifestyle. As the leading brand in warm layering, Cuddl Duds® offers the ultimate in cozy comfort without unnecessary bulk. Cuddl Duds® takes pride in being at the forefront of textile innovation, performance technologies and modern styling. For over fifty years, Cuddl Duds® has provided women with the latest essentials to build the foundations of a year-round layering wardrobe, and continues this legacy with brand extensions for men, kids and toddlers too. For more information, visit www.cuddlduds.com.
Established in 1908, Komar is a global consumer apparel company, specializing in the design, marketing, sourcing and distribution of sleepwear, loungewear, intimates, and layering products. The company is an industry leader across a diverse range of competitive retail categories. Komar is proud to represent more than 100 lifestyle brands and licenses through their retail partners, which sell worldwide at every price point. For more information, visit www.komarbrands.com.
Komar Corporate Contact:
Alexandra Karcev, Marketing & Communications