ROSEMONT, Ill., June 22, 2017 /PRNewswire/ -- Today, Culligan named Fallon its agency of record, as part of a new investment to continue supporting the industry-leading brand. The Minneapolis-based agency will manage media planning and buying, strategy and creative for the business.
Fallon is tasked with bringing awareness to Culligan's world-class service in water softening and filtration. The new campaign will take the brand from a system consumers need to water consumers want in their homes for all occasions.
"We were immediately impressed by Fallon's branding chops and strong understanding of our franchise model. The cross-disciplinary team showed us a world of possibilities for the brand that can truly advance our brand position," said Larry Holzman, Senior Vice President, North American Franchise.
Fallon's bundled creative and media operations will provide Culligan with an integrated offering that infuses traditional and digital media planning into core ideas and better support for individual dealers across business markets.
"Culligan is a brand with a good story, a strong service culture, and great growth potential. We look forward to working closely with their marketing team and franchise partners to create a dynamic brand idea that gets people across generations to think differently about their water and connect with Culligan in a modern way," said Fallon CEO Mike Buchner.
The relationship officially begins in June, and the first work will launch in early 2018 across TV, digital and print. The win comes on the heels of Fallon's expanded relationship with H&R Block media and social strategy business.
Fallon Worldwide is a Minneapolis-based advertising agency that's part of Publicis Communications, the hub of creative agencies within Paris-based Publicis Groupe S.A. Fallon clients include Arby's, Comedy Central, H&R Block, Loctite and Whitewave. Fallon Worldwide is one of the world's most critically acclaimed creativity companies, delivering breakthrough ideas for some of the world's leading brands. Additional information can be found at www.fallon.com.
Founded in 1936 by Emmett Culligan, Culligan International is a world leader in delivering water solutions that will improve the lives of their customers. The company offers some of the most technologically advanced, state-of-the-art water filtration products. Culligan's products include water softeners, drinking water systems, whole-house systems and solutions for business. Culligan's network of franchise dealers is the largest in the world, with over 800 dealers in 90 countries. Many Culligan dealers have valuable equity communities as multigenerational family owners of their franchises. For more information, visit www.culligan.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/culligan-appoints-fallon-as-first-national-creative-and-media-agency-of-record-300477939.html