NEW YORK, Jan. 20, 2016 /PRNewswire/ -- Facing increased pressure to deliver more growth and productivity while addressing workforce mobility trends and skills shortages, 87 percent of business leaders cite organizational culture and employee engagement as their top challenge, according to Deloitte's "Global Human Capital Trends 2015" report. Responding to this need, Deloitte developed CulturePathTM, a culture-change solution that enables companies to measure their culture, pinpoint strengths and gaps, and drive behaviors needed to achieve critical business objectives.
"Organizational culture is top-of-mind for the C-suite today because business is changing more rapidly — and is more competitive — than ever before," says Anthony Abbatiello, principal, Deloitte Consulting LLP. "To thrive in this environment, companies must understand their employees' beliefs and motivations, and connect those emotionally-influenced decisions and actions to business strategy. Organizations that align people to purpose are more engaged and better able to achieve key business goals."
Using an analytics-driven diagnostic, CulturePathTM measures eight specific indices that help the leadership and HR professionals within an organization understand the company's current culture. This includes four foundational attributes that are core to achievement of specific business strategies – collective focus; risk and governance; external orientation; and change and innovation. Plus, four differentiating attributes tied directly to behavioral motivations and emotions – courage, commitment, inclusion, and shared beliefs.
To transform corporate culture successfully, Deloitte recommends that organizations focus on three critical areas:
- Align culture with business strategy. Today, culture is an enabler of strategy. This means companies should define the behaviors that align to achieving their business strategy.
- Make emotional connections with employees. Companies need to take a page from consumer marketing and create emotional connections between the strategy and the workforce to create engaged, productive, and loyal employees. Research has found that "mission-driven" companies have 30 percent higher levels of innovation and 40 percent higher retention. (See "Becoming irresistible: A new model for employee engagement")
- Take your culture off cruise control. A company must actively manage its culture and adjust desired behaviors and processes as business strategies evolve over time to have an enduring effect on business performance and the bottom line.
"To make a significant and lasting impact on culture change, the levers that drive performance and behaviors need to be adjusted over time because the business strategy, work and employees continually change," says Marc Kaplan, principal, Deloitte Consulting LLP, and national leader of the organization transformation and talent service line. "While culture can sometimes seem amorphous, it is possible to measure and develop required cultural attributes. Still, there needs to be an ongoing commitment to monitoring, measuring and actively shaping the culture organizations need to drive the organizational strategy."
The solution is cloud-based and mobile-accessible, enabling business leaders to visualize, explore and compare key data using an intuitive dashboard. Coupling this technology with deep experience in consumer behavior and organizational change, Deloitte delivers a precise plan with actionable insights for cultural transformation.
For more information about CulturePath, visit www.deloitte.com/culturepath, where you can download an infographic on corporate culture, read Deloitte's recent perspective, "Take Your Corporate Culture off Cruise Control," or schedule a free demonstration.
About Deloitte's Human Capital Practice
Deloitte helps organizations effectively manage their human capital to drive business growth. This is done by leveraging advanced analytics to develop talent management and business-driven HR strategies to deliver results. Deloitte is a leader in human capital consulting, bringing an effective combination of business, industry and HR knowledge, supported by the breadth of services and capabilities of a multidisciplinary professional services organization and global network. For more information, please visit www.deloitte.com/us/humancapital.
As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.