NEW YORK, Feb. 10 /PRNewswire/ --
Online Media: Downloadable photos, video and press information available at www.stellarhead.com/MNR/Curve/
The Curve fragrances invite you to go behind the scenes of their enticing new ad campaign at www.getcurve.com. Visitors to the site will have the chance to meet the campaign's exciting new stars, "Ima Vixin", "Chizel Dabs" and "Kim Phoenix" and learn some scintillating facts about their personalities.
Ima's interests include black leather, loud electric guitar and, of course, Curve for Men. Chizel likes to spend his time hanging with hot babes and giving advice about sexy perfumes. "Curve Crush for Women is nothing short of delicious. It's sweeter than the original scent (loving the chai latte and vanilla notes) and it's more sexy. It's perfect for a gourmand like me," commented Chizel. "I hope everyone comes to check me out at www.getcurve.com, but only if you're cute."
Kim is an aspiring actress and the kind of all-American girl you wish lived next door. "I love when guys wear Curve Crush for Men, it's such an energizing scent. You know the guy wearing it is fun to be around, just like me :)," commented Kim Phoenix.
Like the fragrances, the imagery will appeal to guys and girls who are not afraid to take a walk on the wild side and have some fun. In addition to learning more about Ima Vixin, Chizel Dabs and Kim Phoenix, visitors to www.getcurve.com will be given the opportunity to 'sign up for sexy' to receive updates from more Curve stars as well as special product offers. Consumers will also have the chance to get to know the stars on Facebook, Twitter and MySpace and follow their updates.
The original Curve fragrances were introduced in 1996 as the first simultaneous fragrance masterbrand. The Curve franchise remains relevant among young consumers with some of the strongest fragrances in the marketplace today.
The Curve brand's unique voice translates into a bottle design that recalls apothecary shapes with a signature pump lock in lieu of a traditional cap. The individuality of the brand is reinforced with a unique reusable tin.
Curve is available at major department stores. For more information go to www.getcurve.com.
SOURCE Curve fragrances