Curves International, Inc. Selects Marketo to Power Customer Engagement
Largest global weight loss and fitness club chain for women graduates from legacy email by implementing leading marketing automation platform
SAN MATEO, Calif., Aug. 14, 2013 /PRNewswire/ -- Marketo (Nasdaq: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that Curves International, Inc. selected Marketo to power the company's transition from legacy "batch and blast" email marketing to behavior-based consumer engagement and nurturing. Curves has thousands of locations across 90 countries and is implementing Marketo to intelligently and automatically manage the timing and distribution of the right content, to the right person, at the right time across its geographically and demographically diverse consumer base.
"We chose Marketo because it's a robust platform that will help us get to the next level as marketers," said Jacob Stark, Director of Digital Strategy at Curves. "For the first time we will be able to meaningfully engage individual consumers at scale, which was simply not possible before."
About Curves International, Inc.
Curves International, Inc. is the largest weight loss and fitness club chain in the world for women and is famous for its fitness program, a 30-minute circuit with a Coach that works every major muscle group with strength training, cardio and stretching. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Complete has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss. Each Curves Complete Coach has completed a certification program developed in conjunction with the Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information please visit curves.com.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
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