Charles Trevail is a globally recognized leader in how to reinvent a company and brand through co-creation with customers and stakeholders. He is currently based in Boston as the CEO of C Space, the leading customer collaboration agency. Charles was the founder and CEO of Promise, a UK-based agency that was sold to C Space. Prior to that he led FutureBrand and also Enterprise IG (now The Brand Union). He has advised brands and governments around the world, including British Airways, BMW, McDonald's, Telefonica and L'Oréal. He was part of the team that helped realize Canary Wharf in East London; helped British Airways invent and launch "21st-century air travel," including the world's first flat beds in business class; and helped create McDonald's "restaurant of the future" pilot in the UK. He was also a founding board member for FINCA UK, a charitable partner of FINCA International.
"FINCA is dedicated to working with individuals and communities and finding innovative solutions to meet their needs," said Rupert Scofield, President of FINCA International. "Charles' outstanding experience in the field of listening to people's needs and turning those ideas into action make him a very valuable addition to FINCA and for the nearly two million people we serve."
Charles Trevail says: "I'm incredibly excited to become a part of FINCA at a time of tremendous change. FINCA is a leader in developing and operating sustainable, market-based solutions that create opportunity and well-being for those who need it most. FINCA is reinventing how low-income people access the tools they need to build their future, through responsible financial services or through life-enhancing products that can help them be healthier and more productive."
FINCA International's mission is to alleviate poverty through lasting solutions that help people build assets, create jobs and raise their standard of living. For more information, please visit www.FINCA.org or follow us at on Twitter @FINCA.
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SOURCE FINCA International