Customer Loyalty Best Practices Identified in New Survey

SAN LUIS OBISPO, Calif., June 11, 2013 /PRNewswire/ -- In recognition of Customer Loyalty Month, Impact Learning Systems ran a survey with thousands of international constituents, gaining a successful response and interesting insight into the world of Customer Loyalty. The strongest trend in Customer Loyalty practices according to the Impact survey was customer connection; keeping a line of communication open for customers takes precedence for companies who wish to maintain customer loyalty and satisfaction.

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View the Survey Results at www.impactlearning.com/clsurveyresults

Traditional methods still maintain the best results when it comes to Customer Loyalty, according to survey participants.

• Companies are 62.5% more apt to reach out to lapsed customers using the phone versus direct mail or email.
• They also keep their phone lines open all day and night using a 24-hour call center, ensuring their customers will always have a way to reach them.
• Companies heavily rely upon personal conversations to understand whether or not they are meeting their customers' expectations.

"The response was incredible," says Peggy Carlaw, Founder and Executive Vice President of Impact Learning Systems. "Knowing that our clients, prospects and followers all share the same passion as it relates to Customer Loyalty is exciting. Impact Learning Systems is all about helping companies like this improve customer service and define a customer experience of value, integrity, and satisfaction."

Moving up the trend line relating to Customer Loyalty is Social Media. Companies are recognizing how large a role Social Media is playing in customer satisfaction as they see Customers sharing, learning and commenting on products and services through Social Media. The Impact survey results show that more and more companies are responding to this growing channel of customer communication.

By conducting the Customer Loyalty Survey, Impact Learning Systems gained valuable insight into Customer Loyalty best practices. The Impact marketing team shared results via email and social media, and a deeper dive into the data will continually be a resource for information for the Impact Blog followers as well as other Impact assets.

Impact Learning Systems Resources:

• Blog: http://www.impactlearning.com/blog
• White Papers: http://info.impactlearning.com/TurnoverWPRegister.html
• Follow us on Twitter: http://www.twitter.com/impactlearning
• Like us on Facebook: http://www.facebook.com/ImpactLearningSystems
• Follow us on LinkedIn: http://www.linkedin.com/company/impact-learning-systems

About Impact Learn­ing Sys­tems: Get to the Heart of Cus­tomer Ser­vice
Impact Learn­ing Sys­tems is the indus­try leader in skills-based cus­tomer ser­vice, tele­phone sales, and field-service train­ing. Impact's pro­grams teach essen­tial com­mu­ni­ca­tion skills while build­ing team spirit and a pos­i­tive work envi­ron­ment. Com­pa­nies using Impact's pro­grams report mea­sur­able increases in sales and cus­tomer sat­is­fac­tion along with reduced time to res­o­lu­tion, call esca­la­tions, and oper­a­tional costs. For more infor­ma­tion, visit www.impactlearning.com.

Contact: Jodi Beuder, +1-775-284-9050, [email protected]

SOURCE Impact Learning Systems