Customizable Beauty Takes Center Stage With 2017 Milani Launches

LOS ANGELES, Feb. 8, 2017 /PRNewswire/ -- Multicultural cosmetics powerhouse, Milani Cosmetics, unveils today a collection of 15 groundbreaking new formulas to further enhance their beauty offerings, celebrating individuality and unique beauty. Inspired by their passionate customers, the brand expands its range of affordable, yet luxurious, high-performance formulas for the face, eyes and lips with every cosmetic persona in mind.   

With Milani's arsenal of color cosmetics covering the trends of sculpting, strobing, contouring, and highlighting, beauty lovers can anticipate a completely personal makeup application experience. Users can embrace all their beauty identities by creating looks using the following tools and solutions individually, together or with existing Milani favorites:

For the Face

• Conceal: RETOUCH + ERASE Light-Lifting Concealer ($9)
• Prime: PRIME LIGHT Face Primer, Strobing+ Pore-Minimizing ($10)
• Prime: PRIME CORRECT Face Primer, Corrects Redness + Pore-Minimizing ($9)
• Illuminate: PREP + SET + GLOW Illuminating Transparent Face Powder ($9)
• Set: MAKE IT LAST Setting Spray, Prime + Correct + Set ($10)
• Set: MAKE IT DEWY Setting Spray, Hydrate + Illuminate + Set ($9)
• Sculpt: CONTOUR & HIGHLIGHT, Cream & Liquid Duo ($11)
• Strobe: SPOTLIGHT Face & Eye Strobe Palette ($12)
• Highlight: STROBELIGHT Instant Glow Powder ($9)

For the Eyes

• Matte: STAY PUT MATTE 17HR Wear Liquid Eyeliner ($8)
• Waterproof: STAY PUT Waterproof Eyeliner Pencil ($7)
• Vinyl: EYE TECH EXTREME Vinyl Liquid Eyeliner ($8)

For the Lips

• Remove: KEEP IT CLEAN Longwear Lip Color Remover ($7)
• Exfoliate: KEEP IT SWEET Sugar Lip Scrub ($10)
• Hydrate: KEEP IT SMOOTH Luxe Lip Treatment ($10)

"We pride ourselves on our ability to consistently produce top-notch, affordable cosmetics, and we feel confident that this year's collection will give our consumers the tools they need to embrace their inner beauty," says Milani President, Laurie Minc. "Over the past few years, makeup application has become a true art form. In a world where individualism is now celebrated instead of demoralized, we hope to make everyone feel not only beautiful, but comfortable in their own skin."

All products are now available at MilaniCosmetics.com. 

ABOUT MILANI COSMETICS
Milani is the multi-cultural brand that delivers specialty store quality at value pricing. The most effective, performance driven, formulas are used to create hundreds of shades of high quality cosmetics for lips, face, eyes. As the destination brand for women who love color and love to experiment with their look, Milani provides innovative products in richly pigmented colors that are formulated to work together on a range of ethnicities to complement all skin tones and ages. All Milani products are certified by PETA and The Leaping Bunny Program as cruelty-free.

Milani products may be purchased at MilaniCosmetics.com, drug stores and fine mass retailers.

SOURCE Milani Cosmetics

Related Links

http://www.milanicosmetics.com