CVS Caremark to Sponsor The Partnership at Drugfree.org Campaign to Curb Medicine Abuse
Five-year goal is to prevent half a million teens from abusing prescription drugs and over-the-counter medicines
The Partnership's "Medicine Abuse Project" will launch the week of September 23-29, 2012
WOONSOCKET, R.I., Sept. 6, 2012 /PRNewswire/ -- CVS Caremark has joined with a group of public and private sector partners and will sponsor the "The Medicine Abuse Project," a multi-year effort by The Partnership at Drugfree.org to raise awareness and curb the abuse of prescription drugs and over-the-counter medicines. The Project's goal is to prevent half a million teens from abusing medicines over the next five years.
"It is startling that one in six teens has taken a prescription drug without a prescription and that the majority of teens who abuse medications get them from the homes of family and friends," said Larry Merlo, President and CEO of CVS Caremark. "As a pharmacy innovation company, we have a responsibility to educate people about medication abuse. These efforts are an important part of CVS Caremark's purpose to help people on their path to better health."
Steve Pasierb, President and CEO of The Partnership at Drugfree.org said, "Our new research underscores that Americans drastically underestimate the negative impact that prescription drug and over-the-counter medicine abuse is having on teens today. We are deeply grateful to CVS Caremark for enthusiastically joining this collaborative Project to effectively address the intentional abuse of medicines. With the support of CVS Caremark and their reach into communities across the nation, we are taking action and helping turn the tide on this growing epidemic."
The Medicine Abuse Project will encourage parents to talk with their kids about the dangers of abusing prescription and over-the-counter medicines and will provide information on safeguarding and properly disposing of unused medications. Part of the Project is a National Prescription Drug Take-Back Day, facilitated by the Drug Enforcement Administration, which will take place on Saturday, September 29th, with collection sites across the country where consumers can safely dispose of their unused medications.
"Every day our pharmacists talk to customers about how to take their medications as directed so they can get and stay healthy," added Merlo, who is himself a pharmacist. "This effort to counsel patients and families about the dangers of inappropriately taking medications, as well as how to safeguard medications in the home, is equally important."
CVS Caremark will be participating in The Medicine Abuse Project by posting information on the company's websites and social media channels; linking to the campaign's website; providing information at CVS/pharmacy locations; and taking part in The Partnership at Drugfree.org's awareness-building events.
About CVS Caremark
CVS Caremark (NYSE: CVS) is dedicated to helping people on their path to better health as the largest integrated pharmacy company in the United States. Through the company's more than 7,300 CVS/pharmacy stores; its leading pharmacy benefit manager serving more than 60 million plan members; and its retail health clinic system, the largest in the nation with more than 600 MinuteClinic locations, it is a market leader in mail order, retail and specialty pharmacy, retail clinics, and Medicare Part D Prescription Drug Plans. As a pharmacy innovation company with an unmatched breadth of capabilities, CVS Caremark continually strives to improve health and lower costs by developing new approaches such as its unique Pharmacy Advisor program that helps people with chronic diseases such as diabetes obtain and stay on their medications. Find more information about how CVS Caremark is reinventing pharmacy for better health at info.cvscaremark.com.
SOURCE CVS Caremark
More by this Source
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.