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CVS Expands Order for Empowered Products' GunOil and PINK Products to 5,000 Pharmacy Locations Across the United States

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LAS VEGAS, April 24, 2013 /PRNewswire/ -- Empowered Products, Inc. (EMPO), an emerging leader in the high-growth sexual wellness sector through its award-winning PINK® and GunOil® brands, is announcing today that CVS Caremark (CVS) has expanded, substantially, the number of stores that will carry the PINK® and GunOil® lines. CVS Caremark will now offer Empowered Products' most-popular items – GunOil® Silicone and GunOil® H20 from its men's line and PINK® Silicone and PINK® Water from its women's line – at more than 5,000 CVS Pharmacy locations across the United States. 

Scott Fraser, president and CEO of Empowered Products, added, "This substantial expansion of our shelf space with national retail powerhouse CVS Caremark is an important indicator of the growing demand in the mainstream consumer market segment for high-quality personal lubricants. Ten years ago, personal lubricants were primarily available in adult product venues. The growth and demand for our GunOil® and PINK® lines within the national retail chain sector began about 15 months ago, and today our products are available at CVS, Wal-Mart, Walgreens, and online at Target.com."

All EMPO shareholders are encouraged to review our progress into the national chains at this link:

http://www.empoweredproducts.com/investors.php

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media-contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

CONTACT: Kurt Weber, +1-702-216-1321, kurt@empoweredproducts.com

SOURCE Empowered Products, Inc.



RELATED LINKS
http://www.EmpoweredProducts.com

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