2014

CVSL And My Secret Kitchen Sign Letter Of Intent

DALLAS, Nov. 15, 2013 /PRNewswire/ -- CVSL Inc. [stock symbol: CVSL] and My Secret Kitchen, an award-winning United Kingdom-based direct seller of a unique line of food products, announced today that they have signed a letter of intent for My Secret Kitchen to become part of the CVSL family of direct selling companies.

Founded in 2007 by Clare Moran, My Secret Kitchen (www.mysecretkitchen.co.uk) offers a range of innovative food products made with natural ingredients.  The line includes mixes, sauces, dressings, spices, oils and desserts, as well as gift boxes and baskets.  The company sells through home tasting parties across the U.K.

Eight of the 22 products in My Secret Kitchen's line have been awarded Great Taste Awards in the U.K., five of which were honored this year.  In 2010 the company was a finalist for Company of the Year honors at 'Mum and Working' a respected online resource for working mothers in the U.K.

"My Secret Kitchen has a great lineup of food products and a very loyal, enthusiastic following in the U.K.  It will be an excellent addition to the CVSL family of companies," said John Rochon Jr., chairman of CVSL's investment committee."  "Clare and her team have done a wonderful job.  From the first time we talked to Clare in London, we knew that there was a good match here.  We look forward to helping grow her business."

Mr. Rochon noted that My Secret Kitchen's direct selling expertise in the U.K. will be helpful to all CVSL companies in that market over the coming years.

Ms. Moran said that her team sees new opportunities for her company as part of CVSL.  "John Rochon's vision for CVSL as an umbrella for bringing together direct selling companies is exciting, because it will help us to grow while at the same time keeping our brand and identity and everything that makes us special," she noted.  "We're thrilled at the prospect of being part of this direct selling family." 

In 2011 Ms. Moran was honored as Best Saleswoman at the UK Mumpreneur Awards.  She holds a Bachelor of Science degree, with honors, in Food Science and is the mother of two children.

About CVSL (www.cvsl.us.com)

CVSL Inc. is an innovative public company pursuing a strategy of gathering together multiple companies in the direct selling, or micro-enterprise, sector.  Each company maintains its own separate brand identity, leadership and product line, while achieving efficiencies through sharing of back office resources and best practices. 

CVSL direct selling companies currently include The Longaberger Company, a 40-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a maker of tools designed for women as well as home security systems; and Agel Enterprises, a global seller of nutritional products in gel form, as well as a skin care line sold under the Ageless™ brand.  CVSL also has signed a letter of intent with Golden Girls, which purchases gold and tradable jewelry, and Paperly, which offers a line of custom stationery and other personalized products.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are only expectations and involve known and unknown risks, uncertainties, and other factors, including the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2012, our Forms 10-Q, including the one issued  for the period ending  June 30, 2013 and those discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations.  Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

CVSL Media Contact:  Russell Mack (rmack@cvsl.us.com
CVSL Investor Relations Contact:  Scott Pumper (scottp@cvsl.us.com)

SOURCE CVSL Inc.



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