CVS/pharmacy Launches ExtraCare Beauty Club CVS/pharmacy Beauty Club to be Announced During PEOPLE'S CHOICE AWARDS 2011; Nation's Largest Retail Loyalty Program Expands to Provide Additional Beauty-Specific Benefits for Customers

WOONSOCKET, R.I., Jan, 5, 2011 /PRNewswire/ -- CVS/pharmacy, the nation's leading retail pharmacy, is launching the first-ever beauty club program for the chain-drug channel during the PEOPLE'S CHOICE AWARDS 2011 on CBS tonight at 9 PM EST. The CVS/pharmacy ExtraCare Beauty Club, an extension of the CVS/pharmacy ExtraCare® Loyalty Program, provides ExtraCare® card holders who register their cards with additional rewards on beauty purchases and other beauty-specific benefits. CVS/pharmacy Beauty Club members will receive a 10% off beauty shopping pass upon enrollment, $5 in ExtraBucks® rewards with every $50 beauty purchase and $3 in ExtraBucks® rewards on the member's birthday as well as special beauty offers throughout the year.  Members will also receive monthly email newsletters with exclusive coupons, tips from experts and new product information.

(Logo: http://photos.prnewswire.com/prnh/20100816/NE50800LOGO )

The CVS/pharmacy Beauty Club will be announced during a special, sponsored program entitled "Your Beauty Your Vote" tonight during the PEOPLE'S CHOICE AWARDS 2011, a P&G Presentation.  As a part of the program, the PEOPLE'S CHOICE AWARDS 2011 and CVS/pharmacy invited consumers to vote for their preferred club benefits at www.PeoplesChoice.com. Celebrity host, Queen Latifah, will announce the launch of the CVS/pharmacy Beauty Club during the live broadcast.  Celebrity stylists Bobbie Thomas and Robert Verdi will also participate with "CVS Beauty Club Moments" where audience members will be chosen to receive upgraded seats during the show as well as receive CVS/pharmacy gift cards.  ExtraCare members can sign up for the CVS/pharmacy Beauty Club online or in-store by presenting their ExtraCare card and an enrollment certificate.  Viewers that enroll online starting on January 5th through January 6th at 11:59 PM EST at www.cvs.com/beautyclub will also be entered into a sweepstakes for two tickets to the PEOPLE'S CHOICE AWARDS 2012 and $500 worth of beauty products.  

"Because of our ExtraCare program, we know our customers and what they want from their beauty shopping experience at CVS/pharmacy," said Cheryl Mahoney, Vice President of Beauty Care for CVS/pharmacy.  "The launch of the CVS/pharmacy Beauty Club, which is the first-ever beauty rewards program for the chain-drug channel, takes the value of ExtraCare to the next level for our beauty customers by offering insider access to deals, expert tips and exclusive product access and information.  The CVS/pharmacy Beauty Club is an extension of our commitment to the beauty customer and further positions CVS/pharmacy as the destination for beauty."  

The ExtraCare program was created in 2001 to reward loyal customers with discounts and provide them with information and offers relevant to their personal needs. The program rewards customers with 2% back on purchases in ExtraBucks® rewards, and $1.00 ExtraBucks® rewards to spend on front store merchandise for every two prescriptions purchased. ExtraBucks® rewards are like free CVS/pharmacy money, which can be used on nearly anything in the store.  In addition to these quarterly rewards, each week certain items offer instant ExtraBucks rewards on qualifying purchases.  Today, CVS/pharmacy ExtraCare is the largest retail loyalty program in the U.S. with more than 66 million active members.

CVS/pharmacy Beauty Club members are encouraged to find the CVS/pharmacy Beauty Club's dedicated Facebook page at www.facebook.com/cvsbeautyclub and follow @cvsbeautyclub on Twitter for access to additional special offers and exclusive content all year long.   To sign up for the CVS/pharmacy Beauty Club or to learn more, customers can visit their local CVS/pharmacy or go online to www.cvs.com/beautyclub.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,100 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Contact:

Erin Pensa

401.770.4786

epensa@cvs.com



SOURCE CVS/pharmacy



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