Cyber Monday Grows But Its Days Might Be Numbered as Black Friday Becomes the "Go To" Online Shopping Day
Though online retail shopping increased by 17% on Cyber Monday from Black Friday, Mondays outperformed Fridays in November 2011 by 14%, according to data from eXelate
NEW YORK, Nov. 29, 2011 /PRNewswire/ -- Cyber Monday, the term coined in 2005 when shoppers opted to take advantage of faster broadband Internet in the workplace to do their online shopping, might be coming to an end.
Based on data eXelate compiled from measuring billions of real-time, online consumer interactions, online retail shopping was 14% stronger on Mondays than on Fridays in November 2011, and therefore the actual gain from Black Friday to Cyber Monday was far less significant.
In addition, Retail Shoes and Toys were the two new categories to make the top-10 categories with the greatest gains in shopping yesterday – Cyber Monday – when compared with Black Friday 2011. For the complete Infographic comparing Black Friday and Cyber Monday in 2011, please click here: http://exelate.files.wordpress.com/2011/11/exelate-infographic-cyber-monday-vs-black-friday-2011.pdf
eXelate is the online data hub that analyzes and makes actionable online and offline behavioral data on more than 200M U.S. consumers. The company's data is compiled from measuring billions of real-time, online consumer interactions that are supported by data sourced from hundreds of online and offline sources.
For the complete Infographic comparing Black Friday and Cyber Monday in 2011, please click here:
And for the Infographic detailing the results from Black Friday 2011, please click here:
eXelate is the engine that powers 60 billion real-time, privacy-compliant data transactions for over 200 publishers and marketers every month. We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management. Through our DataLinX Data Marketing Platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 300M UV worldwide each month – verified by comScore – to over 50 directly integrated buyers, who seek to create a more relevant, and privacy-friendly, advertising experience. For more information, please visit http://www.exelate.com.
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