Dachis Group Launches Real-Time Marketing Platform

AUSTIN, Texas, Aug. 8, 2013 /PRNewswire/ -- Dachis Group, a leader in data-driven social marketing solutions, today announced the launch of its Real-Time Marketing Platform, a scalable real-time marketing solution that makes it easy for brands to find and join the trending conversations of their customers, prospects, and advocates.

This new product enables marketers to execute marketing tactics akin to Oreo's famous tweet from the Super Bowl blackout, efficiently and measurably, 365 days a year. For the first time, brands can discover and participate on the fly in the social trends that resonate with their most prized audiences and then measure the value of that participation for their business.

Dachis Group's Real-Time Marketing Engine solves the three biggest challenges that marketers face when attempting to execute real-time marketing:

• Targeting - The hyper-fragmentation of media has made it extremely difficult for brands to find their target audiences using any form of traditional measured media. Using big data and social analytics, Dachis Group's Real-Time Marketing Platform finds the live conversations of a brand's most coveted audiences so the brand can introduce its message to a place where they know they have their audience's attention.

• Attachment - Brands and their agencies are struggling to adjust their marketing process from a world of three major initiatives per year, to a world with thousands of opportunities to engage every day. Dachis Group's Real-Time Marketing Platform helps brands identify the trends they should pursue, come up with great concepts to introduce to the conversation, and ensure the success of their tactics through advocacy.

• Measurement - Real-time marketing moves too quickly for traditional means of marketing analytics. The Nielsen set top box or monthly brand survey don't provide the granular insight that brands need to optimize tactics and prove ROI. Dachis Group's Real-Time Marketing Platform is built on top of the company's world-class social analytics and provides the detailed insights and reporting marketers need to be effective.

"Real-Time Marketing is the discipline that finally allows brands to get in on brand relevant conversations happening in the highly fragmented media universe we now live in, and with big data analytics, we can deliver targeted scale and efficiency for brands in ways that were unthinkable before," said Jeffrey Dachis, Founder and CEO of Dachis Group. "If you could find the specific social conversations every single day that your most coveted target audience was engaged with at this very moment and introduce your brand into that conversation at almost no cost - wouldn't you do it?"

The Real-Time Marketing Platform is available to brands and their agencies today. Interested companies can learn more by visiting http://www.dachisgroup.com/software.

About Dachis Group

Dachis Group is a leader in data-driven social marketing solutions. Utilizing a proprietary big data analytics platform, Dachis Group helps marketers master the most valuable brand marketing channel in the world - the real-time social conversations of their customers.

Every day, Dachis Group's big data social analytics platform monitors over  50 million social signals  and 1 million brand advocates in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 30,000 brands, 100 million social accounts, and an aggregate audience of 5.2 billion followers, fans, subscribers and contributors across dozens of the largest social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources on the open social web.

The company serves many of the world's leading brand marketers including Disney, Estee Lauder, US Cellular, Hewlett Packard, Kodak, Nestle, and Nokia.

Dachis Group Real-Time Marketing and Social Analytics Solutions

Real-Time Marketing – Brands that want to thrive in a world of hyper-fragmented consumer attention must acquire the skill of joining  the social trends their customers, prospects, and advocates care about the most. Dachis Group's Real-Time Marketing software and solutions enable brands and their agencies to scalably and authentically earn the attention of their most coveted audiences online.

Big Data Social Analytics – Brand and agencies need effective real-time metrics if they are going to optimize their social tactics and prove the ROI of their programs. Dachis Group's big data social analytics platform enables instant reporting and dashboards to make brand marketers more effective in social media. Infinitely scalable reporting, real-time data visualizations, and one-click "boss ready" reporting equip every marketer to become a quantitative data-driven marketer.

Dachis Group is hiring the best people to join the world's most advanced big data social analytics team, or to work on the most sophisticated data-driven social marketing solutions.  Review job opportunities at http://www.dachisgroup.com/careers/ and contact [email protected] to introduce yourself.

SOURCE Dachis Group