NEW YORK, May 2, 2017 /PRNewswire/ -- Advertising Week, the world's premier annual thought leadership platform for ad tech, brand, creative, marketing, and media leaders and the world's top industry-led international creative organization D&AD today announced the second annual D&AD Impact, shining a spotlight on brands, businesses and campaigns that are using creativity as a positive force for change in the world.
The second annual D&AD Impact celebrates real-world achievements generated through creativity across twelve distinct categories: Civic Engagement; Communication & Interaction; Community; Diversity & Equality; Education; Environmental Sustainability; Financial Empowerment; Health & Wellness; Humanitarian Aid; Industry Evolution; Responsible Production & Consumption; and Urban Living. The show premiered in 2016 during Advertising Week and featured a fast-paced ceremony honoring the winning work and culminating with a live performance by Sting.
The 2017 edition of D&AD Impact also features an all-new component:
Impact Promise will reward ideas with the potential for impact across one or more of the 12 categories that could benefit from the exposure, funding, mentoring and networking that D&AD Impact can offer. Selected projects, startups, products or initiatives that have an original innovative idea at the core, and that can demonstrate how, once scaled, will have a clear and measurable impact in the chosen category area, will be offered the opportunity to pitch for project support.
"Last year we had submissions from all corners of the earth that inspired and ignited action around the world. This year our mission is not only to reward and champion but to provide the support required to scale some of the incredible projects out there," said Tim Lindsay, CEO, D&AD. "Together, with our partner Advertising Week, we want to inspire and enable this sort of creative thinking, driving business and brands to behave as responsible global citizens."
The D&AD Impact juries include some of the most influential and innovative minds in business, communication, media, music, politics, technology and the arts and is representative of the wide range of organizations committed to deploying creativity as a force for good.
The 2017 Jury Presidents include:
Neil Blumenthal, Founder and CEO, Warby Parker
Anthony Casalena, Founder and CEO, Squarespace
Frank Cooper, CMO, BlackRock
Richard Curtis, Filmmaker, Founder, Project Everyone & Comic Relief
Christian Davies, Creative Vice President, Global Design & Innovation, Starbucks
Colleen DeCourcy, Global Co-Executive Creative Director, Wieden + Kennedy
Carolyn Everson, VP, Global Marketing Solutions, Facebook
Arianna Huffington, Founder of The Huffington Post; Founder and CEO of Thrive Global
Betsy Lack, Head of Global Brand Strategy, Snap Inc.
Aline Santos Farhat, Global EVP Marketing, Head of Diversity & Inclusion, Unilever
Haiyan Zhang, Innovation Director, Microsoft Research
"At a time of such political turbulence all over the world, it is incumbent on business to take the mantle of leadership and attend to the issues that will shape our future. Our continued partnership with D&AD showcases the power of creativity to make an impact and raises the bar for our industry and beyond," said Matt Scheckner, Global CEO of Advertising Week
D&AD Impact is open to any agency, studio, media owner, publisher, social enterprise, start-up or brand that has contributed towards a better future and is focused squarely on the role that businesses and brands play within society, the economy, the environment and broader cultural arena. The call for entries is now officially open and the website is live at www.dandadimpact.com.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than 1.2 million participants from around the world to New York City for a weeklong hybrid of thought leadership seminars and unique evening special events. Beyond education, engagement, enlightenment, & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; and shine a bright light on the business, economic and broader impact & influence of the industry including ad tech, creative, media and beyond. At present, there are four global editions of Advertising Week: Advertising Week Europe, now in its fifth year in London; Advertising Week Asia, now in its second year in Tokyo; Advertising Week Latin America, premiering in Mexico City, November 13 - 16, 2017; and Advertising Week XIV in New York City, September 25 – 29, 2017. The Week is produced globally by New York-based Stillwell Partners.
D&AD exists to inspire, stimulate and nourish the creative community; to work towards a fairer, more diverse, industry future; and to promote the power of creative excellence as a force for good in the world.
A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a D&AD Pencil is the pinnacle in many careers.
But it's much more than just the Awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme.
As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.
The D&AD Festival, now in it's second year, took place last week in London. A global event for the creative industries it included over 150 speakers across five stages, an exhibition of the world's best advertising and design, the latest in fresh talent, workshops and more.
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