NEW YORK , June 28, 2017 /PRNewswire/ -- Today Daily Burn, the leading on-demand fitness brand and an operating business of IAC (NASDAQ: IAC), announced the appointment of Tricia Han as CEO. Previously Chief Product Officer at IAC's Dotdash (formerly About.com), Ms. Han will oversee all operations with a focus on modernizing the Daily Burn user experience and accelerating the growth of its highly-engaged, loyal subscriber base.
"On demand fitness services are surging as more consumers gravitate toward boutique and personalized experiences, and Daily Burn is a clear leader in this growing market," said Tricia Han, CEO of Daily Burn. "But the opportunity is much bigger than streaming video: in the US we spend $117 billion per year on health issues directly correlated to inactivity. With an accessible brand, fiercely loyal following and sticky product, Daily Burn has the potential to become a premiere holistic health and wellness platform that helps our customers live better lives."
Ms. Han comes to Daily Burn from Dotdash (formerly About.com) where, as Chief Product Officer, she designed the product strategy responsible for the publisher's recent transformation from a general interest website to a vibrant collection of fast-growth vertical sites. Prior to this, she led product development at top content brands like WebMD and DailyCandy, which was later acquired by Comcast and NBCUniversal, and spent years building some of the first widely-adopted mobile apps, including those for The New York Times and MapQuest. An award-winning product manager, Ms. Han helped create digital products that have been used by over 500 million people.
"Tricia has all the hallmarks of what we look for in an IAC leader: instinct, guts, candor and vision," said Joey Levin, CEO of IAC. "Dotdash is now one of the web's fastest growing publishers thanks to her product acumen and we're all excited to see where she'll take Daily Burn next."
With more than 150,000 monthly subscribers accessing a library of over 750 streaming workouts taught by certified trainers, Daily Burn has seen demand for its videos increase 20 percent this year. Its Daily Burn 365 daily live fitness show – which offers 30-minute full-body daily workouts designed to be beginner friendly – saw a 22 percent increase in demand during the past six months. Daily Burn subscribers engage with its 30 to 45-minute workouts eight times a month on average, and the company continues to see hours spent per subscriber on its platform increase, growing approximately 5 percent month over month in 2017.
About Daily Burn
Founded in 2007, Daily Burn is a leading on demand fitness brand dedicated to helping people live better lives. Daily Burn offers a library of more than 750 streaming workouts taught by certified trainers – everything from cardio to Pilates to bodyweight training – along with personalization tools to help subscribers discover the perfect workout for their goals and fitness level. The company is headquartered in New York and owned and operated by IAC (NASDAQ: IAC). Learn more at www.dailyburn.com
Isabelle Weisman, IAC
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SOURCE Daily Burn