DailyCandy Turns 10, Adds DailyCandy Deals to Portfolio
Company to Offer Major Savings from Select Local Merchants, Allowing Readers to Experience City in New Ways thru DailyCandy Lens
NEW YORK, Oct. 28 /PRNewswire/ -- Today, DailyCandy, the popular women's lifestyle company celebrating the 10-year mark, announced the introduction of its third business unit, DailyCandy Deals. DailyCandy Deals will offer subscribers savings (40-70 percent), exclusive perks and custom packages on handpicked stores, designers, restaurants, and happenings they love. The service will beta launch in Philadelphia in early November; New York City will launch by the holidays and other cities, such as Los Angeles, will follow in Q1 of 2011. DailyCandy began as an email-only newsletter in 2000 and has grown to a multiplatform content company delivering 3.4 million subscriptions. Swirl by DailyCandy, the company's apparel and accessories site, launched in November 2009, will reach nearly 500,000 subscribers by year's end. DailyCandy Deals is the company's third business unit, the second to be introduced under Comcast ownership.
"DailyCandy has always uncovered the best new services, boutiques, restaurants, and happenings locally and nationally, and deals have been a key part of that," said Beth Ellard, general manager and SVP of DailyCandy. "Our new Deals business will round out DailyCandy's existing suite of businesses, delivering readers a broad array of content and great savings, served up the way they want."
DailyCandy Deals will partner locally with carefully chosen businesses to create a unique selection in each city. Deals will be delivered twice a week (to start) to existing subscribers in launch cities. By making DailyCandy's discoveries more accessible with great savings and perks, readers will be able to experience their city as never before. Partner merchants, meanwhile, will gain access to a loyal and interested reader base more likely to become regular clients.
"Most deals sites target an extremely large audience, most of whom are looking only to score a discount," said Tricia Han, GM for DailyCandy Deals. "The DailyCandy audience trusts this brand to deliver a cool experience. Deals will allow subscribers the chance to try something they otherwise might not have. We'll deliver an experience they'll love and would go back and pay full price for."
The introduction of DailyCandy Deals occurs simultaneously with the company's tenth anniversary party, and the inaugural session of DailyCandy Academy: a small-business incubator that pairs winners of the Start Small, Go Big Contest with lifestyle titans including Isaac Mizrahi, Marcus Samuelson, Rebecca Minkoff and Loeffler Randall.
DailyCandy's tenth anniversary party takes place tonight in New York City, and will bring to life the company's first decade of daily discoveries, as well as its expanding future with DailyCandy Deals and Swirl.
DailyCandy is dedicated to helping you live the sweet life. The editors scour the corners of the U.S. and London to deliver the very best in style, food, fashion, and fun for free via e-mail, video, mobile, and the Web. Want the latest and greatest? Sign-up for the e-mail. Need help navigating your city? Visit DailyCandy.com, the one-stop reference for what to do, shop, see, eat, and experience in your city and beyond. Looking to score a deal? Swirl by DailyCandy features apparel and accessories at up to 70 percent off from the up-and-comers and established brands we love. Our latest addition, DailyCandy Deals, supplies readers with exclusive savings at our favorite local businesses. It's your life, curated by DailyCandy. DailyCandy distributes 3.4 million subscriptions via 28 editions locally and nationally. DailyCandy is a division of Comcast Interactive Media.
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