Daimler AG Reports an Increase of 26.4 Percent With a Total of 15,436 Cars Sold for the Mercedes-Benz Cars Division in the U.S. for January 2010 - Mercedes-Benz USA Records January Sales of 15,158 - an improvement of 45.3 percent over January 2009

- smart USA Records 278 Sales in January 2010

NEW YORK, Feb. 2 /PRNewswire-FirstCall/ -- Daimler AG (stock exchange abbreviation DAI) today reported sales for the Mercedes-Benz Cars division in the U.S. (Mercedes-Benz and smart combined) of 15,436 units, an increase of 26.4 percent compared to January 2009. All sales figures in this release are on an unadjusted basis unless otherwise noted.

Mercedes-Benz USA (MBUSA) today reported January sales of 15,158 vehicles, a 45.3 percent improvement over January 2009, starting 2010 with robust momentum.

Strong demand in both the Mercedes sedan and light-truck categories fueled the increase in sales volume for the month. In the sedan category, the popularity of the C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – maintained its lead as the volume leader with sales of 4,028, up 32.8 percent over January 2009. The all-new, 9th generation E-Class continued to shine with sales of 3,824, up an astounding 116.3 percent over January 2009.

As further proof of the Mercedes-Benz competitive presence in the luxury light truck market, the champion M-Class reported sales of 1,927, up 42.2 percent over last January; the sporty GLK followed suit with sales of 1,803, up 38.7 percent  - beating its launch numbers of 1,300 posted in January 2009.

smart USA recorded 278 sales in January 2010. Since its introduction in the United States, there are nearly 40,000 smart fortwos traveling the roads throughout America. The smart fortwo offers the right balance of power, outstanding fuel efficiency, innovative safety features, environmental friendliness and excellent value. There are 77 smart centers located in 36 states.

Detailed vehicle sales information for MBUSA will be announced in a separate press release issued by Mercedes-Benz USA.

    
    
    Mercedes-Benz Cars Division in the U.S. Sales Summary Through January 2010
    --------------------------------------------------------------------------
                            Month Sales       %         Sales CYTD        %
                         Curr Yr    Pr Yr   Change    Curr Yr   Pr Yr   Change
                         -------    -----   ------    -------   -----   ------
    Mercedes-Benz USA     15,158   10,433    45.3%    15,158   10,433    45.3%
    --------------------  ------   ------   -----     ------   ------    -----
    smart USA                278    1,776   -84.3%       278    1,776   -84.3%
    --------------------     ---    -----   -----        ---    -----    -----
    Mercedes-Benz USA /
     smart USA combined   15,436   12,209    26.4%    15,436   12,209    26.4%
    --------------------   -----    ------  -----     ------   ------    -----

Further information on Daimler is available on the internet at www.media.daimler.com

About Daimler

Daimler AG, Stuttgart, with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the global market leader of heavy- and medium-duty trucks as well as buses. The Daimler Financial Services division has a broad offering of financial services, including vehicle financing, leasing, insurance and fleet management. Daimler sells its products in nearly all the countries of the world and has production facilities on five continents. The company's founders, Gottlieb Daimler and Carl Benz, continued to make automotive history following their invention of the automobile in 1886. As an automotive pioneer, Daimler and its employees willingly accept an obligation to act responsibly towards society and the environment and to shape the future of safe and sustainable mobility with groundbreaking technologies and high-quality products. The current brand portfolio includes the world's most valuable automobile brand, Mercedes-Benz, as well as smart, AMG, Maybach, Freightliner, Western Star, Mitsubishi Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges in Frankfurt, New York and Stuttgart (stock exchange abbreviation DAI). In 2008, the Group sold 2.1 million vehicles and employed a workforce of over 270,000 people; revenue totaled Euro 95.9 billion and EBIT amounted to Euro 2.7 billion. Daimler is an automotive Group with a commitment to excellence, and aims to achieve sustainable growth and industry-leading profitability.

SOURCE Daimler Corporate Communications



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