Dallas Ad League Names AT&T Official Education Sponsor and Awards First AT&T Advertising Excellence Scholarship

DALLAS, March 8 /PRNewswire/ -- AT&T, a premier communications company, was recently named the official education sponsor of the Dallas Ad League (DAL). The Dallas Ad League Foundation recognized AT&T and the first recipient of the AT&T Advertising Excellence Scholarship at a DAL luncheon in Dallas attended by more than 250 advertising and communications professionals.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100308/DA66520)

Imani Jackson, a junior in mass communications at Grambling State University in Louisiana, was honored as the recipient of the AT&T Advertising Excellence Scholarship. The $6,000 scholarship is for the spring and fall 2010 academic year. The educational award was presented by Lori Follmer, head of media operations for AT&T. Jackson is editor and chief of The Gramblinite, the school's newspaper, and is active in local community service and performing arts. Jackson's professor and academic advisor at Grambling State University, Wanda Peters, was in attendance at the event.

"Education is one of the primary pillars of the Dallas Ad League Foundation. The generous support of AT&T with the creation of the AT&T Advertising Excellence Scholarship enables the DAL to better deliver on our commitment of providing well-needed support for the development of future advertising and communications professionals," said Lindsay Jacaman, president of the Dallas Ad League.

In addition to the scholarship award for advertising and communications students of colleges within the American Advertising Federation's Tenth District, AT&T's education sponsorship of the DAL spans the creation of an internship program, an AT&T-sponsored student table at DAL events, and an AT&T Advertising Tour among several AAF Tenth District schools.

"AT&T's support of the Dallas Ad League fits strategically with the mission of the AT&T Foundation, which includes advancing education, creating opportunities, and improving lives," said Chris Schembri, vice president of media services for AT&T. "Helping to create a well-deserved opportunity for Imani to continue her studies in the field of communications is on track with what we hoped to accomplish as the DAL's education sponsor."

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM   organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE®   magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss.  Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

About the American Advertising Federation Tenth District

The Tenth District of the American Advertising Federation represents the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Arkansas, Louisiana, Oklahoma and Texas. The AAF is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, corporate marketing departments, broadcast and print media companies, industry suppliers, college chapters and national trade associations engaged in various advertising pursuits.

About the Dallas Ad League

The Dallas Advertising League (DAL), founded in June 1908, is one of the oldest professional and civic organizations in the city of Dallas. With nearly 1,000 members, the Dallas Ad League celebrated its 100th year in 2008.  By working to elevate the success of the advertising community, the DAL continues to make vital local and regional contributions. Throughout its history, the DAL has worked with local advertising and city leaders to further city goals and the business of advertising and has provided personal and professional development opportunities for its members. For more information, visit the DAL's website at www.dallasadleague.org.

SOURCE Dallas Ad League