Damian Lillard and Foot Locker Poke Fun At Ringless Legends as the Playoff Season Gets Set to Begin Latest 'Approved' campaign features an all-star cast of sports legends including Barry Sanders, LaDainian Tomlinson, Chris Webber, and Karl Malone
NEW YORK, April 15, 2014 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, has once again assembled another star-studded cast of sports legends to tip-off the playoff season and to let fans know it's time to step up their game. Foot Locker's newest commercial titled "No Rings," features adidas basketball star Damian Lillard and pokes fun in a tongue-and-cheek manner at ringless sports legends Barry Sanders, LaDainian Tomlinson, Chris Webber and Karl Malone.
Debuting tonight on TNT, the spot opens with rising star Lillard conversing on his phone with a friend about the upcoming playoffs and how he hopes not to end up ringless like some athletes of the past. To his surprise, iconic (and ringless) sports legends Sanders, Tomlinson, Webber, and Malone are hanging out in his living room, noticeably affected by the reminder that the coveted championship ring has slipped through their fingers.
"This past holiday season, we entertained millions with the 'All Is Right' commercial by bringing together sports legends in a humorous way that surprised many fans, and we're proud to do it again in our latest Approved campaign," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "We enjoyed working with this amazing cast of athletes to create a spot that taps into the anticipation of this important part of the basketball season, while having some fun."
"Playoffs are the time to step up your game," said Lillard. "It was such an incredible opportunity to work with Barry, LT, Chris and Karl on Foot Locker and adidas' new commercial to tip-off the playoff season. I had so much fun working with these incredible sports legends."
The spot features the newest performance footwear from adidas basketball, including the Lillard Edition Crazy 1, Crazy 8 and D Rose 4.5, as well as the latest apparel styles from adidas Originals.
The new commercial is part of Foot Locker's successful "Approved" marketing platform and can be seen at youtube.com/footlocker.
The spot was created by worldwide agency BBDO.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
adidas has been providing innovative products for the world's best athletes for more than 60 years, from past legends to today's superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan and Damian Lillard. adidas outfits the best basketball players in the world as the official uniform and apparel provider for the National Basketball Association (NBA), the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) along with top collegiate basketball programs including Kansas, Baylor, Michigan, Louisville and Wisconsin.
SOURCE Foot Locker, Inc.