JACKSON, Mich. and ROCHESTER, Mich., Jan. 23, 2017 /PRNewswire/ -- Consumers Energy, the largest utility in Michigan, has named Daniel Brian Advertising its agency for research, creative and media buying.
DBA is tasked with discovering insights about customer segments, full creative services in both the traditional and non-traditional spaces and coordinating large-scale media buys in market.
"We at Consumers Energy strive to communicate effectively and efficiently with our customers. We are pleased to work with a respected agency in Daniel Brian Advertising that should help us develop, implement and measure the impact of our advertising and other customer communications," said Andrew Radvansky, Consumers Energy's executive director of corporate strategic communications.
"The continued commitment of Consumers Energy to safety and philanthropy is admirable," said Dan Cobb, CEO and Chief Strategy Officer of Daniel Brian Advertising. "We are so excited to work with a brand that also embodies our mission of creating better brands for a better human condition."
About Daniel Brian Advertising
DBA is an independent, full-service advertising and technology agency located in Rochester, Mich. Showcasing more than 25 years in the ad industry, DBA revolves around creating Better Brands for a Better Human Condition™. Daniel Brian Advertising specializes in industries such as health care/health services, fast food, financial services, higher education, government, and insurance. Find out more at www.danielbrian.com.
About Consumers Energy
Consumers Energy is Michigan's largest utility, providing electricity and natural gas to 6.7 million of the state's 10 million residents. Consumers Energy is the principal subsidiary of Jackson-based CMS Energy.
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SOURCE Daniel Brian Advertising