NEW YORK, Feb. 7, 2013 /PRNewswire/ -- MWW (www.mww.com), one of the top-ten global independent public relations firms, announced today that it has been retained as PR agency of record by D'Artagnan, the leading purveyor of the world's finest natural and organic meats, charcuterie, and mushrooms, and the first choice of four-star chefs and home gourmets. MWW's food & restaurant specialty practice will heighten awareness of the brand and its founder and CEO, culinary visionary Ariane Daguin.
"D'Artagnan is a pioneer in the culinary and restaurant space," said Michael W. Kempner, president and CEO of MWW. "It was the first to introduce U.S. consumers to French delicacies like foie gras and pates and was also a catalyst in the farm to table movement."
D'Artagnan was founded in 1985 by French native Ariane Daguin and has since become the most trusted supplier of fine meats, mushrooms and truffles to some of the most renowned chefs in the world, including Daniel Boulud and Eric Ripert. The brand is dedicated to natural and sustainable products and is the leading source of foie gras, pates, smoked delicacies, organic game and poultry in the nation.
Added Kempner, "As consumer palates and culinary preferences grow increasingly sophisticated, now is the perfect time to elevate D'Artagnan's profile among a larger audience."
As agency of record, MWW will develop and guide strategy for all of the company's communications initiatives including implementing a communications program to help D'Artagnan educate consumers about the importance of appreciating how food is raised and harvested. The program aims to increase visibility among culinary enthusiasts.
"We chose to work with MWW because of the firm's demonstrated passion for our brand and knowledge of the fine dining category and the culinary media landscape," said Andy Wertheim, President of D'Artagnan. "We were also impressed with their strategic thinking and vision for our brand. They will be the perfect partner as we introduce D'Artagnan to new consumers and culinary enthusiasts across the nation."
The account is being led by MWW's food & restaurant practice. The team includes traditional, social media and integrated marketing specialists with proven expertise across the food and restaurant space. Past and present clients include McDonald's, The Palm Restaurant Group, Hard Rock Cafe, Hershey and Hillshire Brands/Sara Lee.
The account will be led out of MWW's New York office.
MWW is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."