Darwin Branded Environments Helps Companies Evolve; Integrates Brand, Culture and the Client Experience with a Holistic Approach

ZIONSVILLE, Ind., Aug. 2 /PRNewswire/ -- Darwin Branded Environments is on a mission to help businesses meet today's changing workplace environments. Through a multi-discipline design approach, Darwin Branded Environments extends the experience of a company's brand with consistent and relevant brand touch points, including all marketing communications and interior and exterior environments.

"In today's changing landscape of workspaces, now more than ever, companies need to embrace the idea that an organization's space is a reflection of its brand. Spaces play an important role in influencing a customer's perception, recruiting employees and adapting different work styles," said Carolyn Schlaifer, president of Darwin Branded Environments. "Businesses are about where things happen and every one of your environments should facilitate that."

Darwin Branded Environments evaluates and considers how an environment is viewed and aligned with a company's current internal culture. Darwin Branded Environments looks at all the ways a company's brand expresses itself, through every touch point, including media, architecture and interior design and helps them achieve a better cultural experience and increased return on investment (ROI).

Starting with an assessment of a company's current brand, Darwin Branded Environments considers how it is perceived and how well it is aligned with the client's current internal structure. Darwin Branded Environments' holistic design approach aligns environments, such as interior spaces with the building's exterior, landscaping and all marketing collateral, including the company's logo, website and social media objectives.

"Environments do affect employees' emotions and behavior, as well as the impression of prospective employees and stakeholders," adds Schlaifer. "Learning a client's business from a holistic approach, Darwin Branded Environments helps companies shape their external personas, establish meaningful relationships with customers, employees and communities, make lasting impressions and ultimately maximize their ROI. All of this is accomplished by understanding and connecting the importance of their environment and brand."

Darwin Branded Environments provides insight on the changing marketplace to help clients gain a stronger understanding of their brand and the impact it has in today's industry. External benefits of a branded environment include better communication, positive customer experience and differentiation from competitors. Internally, the benefits include higher employee retention and satisfaction, increased productivity, collaboration and creativity and better understanding of the company's mission and vision.

A brand, the essence of a company, explains the organization's culture and what it has to offer. Branding defines, promotes and achieves a company's objectives for their intended target market, which includes clients, employees and community members. A company's business environment is defined by places and spaces that positively reflect the brand, including a building's interior and exterior, marketing collateral, website and overall corporate image. Darwin Branded Environments helps align all of these components of a company's brand and business goals to create a fully integrated experience.

"Evaluating where a brand currently stands, enables Darwin Branded Environments to develop effective metrics for measuring the success of the branded environments we create," adds Schlaifer.

For more information about branded environments, visit Darwin Branded Environments at www.darwinbe.com.

About Darwin Branded Environments

Located in Zionsville, Ind., Darwin Branded Environments provides architectural, interior and environmental design services driven by core marketing and branding to help companies align all environments with brand and business objectives. By drawing on the disciplines of marketing and branding, as well as architecture, interior design and environmental graphics, Darwin Branded Environments will develop a fully integrated brand experience, so clients achieve a better cultural experience and increased return on investment. For more information, visit www.darwinbe.com.

SOURCE Darwin Branded Environments