John Almeida, Co-founder and Managing Partner of Reimagine, commented, "Data analytics and visualization is an essential, emerging segment within the Insights industry. As we continue to expand our product and service capabilities across the Reimagine family of companies, MarketSight, an established player in this growing segment, represents a compelling strategic opportunity for us. This acquisition represents another important step in the execution of our strategy of acquiring or investing in companies that enable marketers and researchers to create and transform information into business intelligence."
"We are very excited to become a part of the Reimagine portfolio," said Michael DeNitto, CEO of MarketSight. "In close collaboration with the group, we will continue to pursue our mission to provide easy-to-use tools that enable marketers and analysts to focus on finding and presenting critical new insights about their business. Reimagine offers us partnership and collaboration opportunities that will significantly expand our business."
Mr. DeNitto will remain as CEO of MarketSight, operating from Newton, MA.
About Reimagine Holdings Group
Reimagine Holdings Group is redefining the consumer insights industry by acquiring and investing in growth-oriented, technology-enabled service companies. With over $100 million of acquisition capacity, Reimagine is building a portfolio of companies and brands to help customers around the world efficiently create and transform data into business intelligence in order to facilitate faster and smarter business decisions. In collaboration with its portfolio management teams, Reimagine provides industry, operating, product development and transaction expertise to its group of companies. For more information, please visit www.reimagine.com.
MarketSight is a global data reporting and analytics software platform for marketers and researchers to visualize and create business insights. Seamless integration with Microsoft Office and all leading survey data formats, gives MarketSight users instant access to intuitive, robust reporting tools and interactive, visually-stimulating dashboards. And offers the unique the ability to easily collaborate among colleagues and across enterprises, anywhere in the world. Find out more at www.marketsight.com.
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SOURCE Reimagine Holdings Group