"When we looked at our marketing data, and specifically what our audiences were consuming, we could see that they were searching for content that would help them solve their specific business problems," said Colossi. "Therefore, we decided to adjust our strategy and focus more on developing and delivering content that help our audiences solve these problems, and not simply sell them solutions. Commvault is a data-driven company, and our content marketing strategy reflects that. We're using the insights we gain from our marketing data to focus our content to the reader's specific pain point ensuring we're relevant, and helpful, to that reader."
In her keynote at the SiriusDecisions 2016 Summit, Colossi will describe Commvault's data-driven approach to content marketing in the B2B buying and selling processes, building on the Summit's theme of "The Art and Science of Intelligent Growth." By sharing details on Commvault's content marketing success, the audience will better understand how to develop and implement a successful data-driven digital engagement model.
"Data is at the center of our smarter marketing strategy and is the key ingredient to understanding the needs of our audiences across all stages of the buyers' journey," said Chris Powell, Chief Marketing Officer, Commvault. "Our recent ROI award and keynote at the SiriusDecisions Summit is a testament to our commitment to leveraging the power of data to have meaningful conversations with potential customers that help them solve business challenges with content that is interesting, timely and relevant. We are proud of the great strides our digital team has made and look forward to their continued success."
Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform modern data environments. With solutions and services delivered directly and through a worldwide network of partners and service providers, Commvault solutions comprise one of the industry's leading portfolios in data protection and recovery, cloud, virtualization, archive, file sync and share. Commvault has earned accolades from customers and third party influencers for its technology vision, innovation, and execution as an independent and trusted expert. Without the distraction of a hardware business or other business agenda, Commvault's sole focus on data management has led to adoption by companies of all sizes, in all industries, and for solutions deployed on premise, across mobile platforms, to and from the cloud, and provided as-a-service. Commvault employs more than 2,300 highly skilled individuals across markets worldwide, is publicly traded on NASDAQ (CVLT), and is headquartered in Tinton Falls, New Jersey in the United States. To learn more about Commvault — and how it can help make your data work for you — visit commvault.com.
Safe Harbor Statement: Customers' results may differ materially from those stated herein; Commvault does not guarantee that all customers can achieve benefits similar to those stated above. This press release may contain forward-looking statements, including statements regarding financial projections, which are subject to risks and uncertainties, such as competitive factors, difficulties and delays inherent in the development, manufacturing, marketing and sale of software products and related services, general economic conditions and others. Statements regarding Commvault's beliefs, plans, expectations or intentions regarding the future are forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from anticipated results. Commvault does not undertake to update its forward-looking statements. The development and timing of any product release as well as any of its features or functionality remain at our sole discretion.
©1999-2016 Commvault Systems, Inc. All rights reserved. Commvault, Commvault and logo, the "C hexagon" logo, Commvault Systems, Solving Forward, SIM, Singular Information Management, OnePass, Commvault Galaxy, Unified Data Management, QiNetix, Quick Recovery, QR, CommNet, GridStor, Vault Tracker, InnerVault, Quick Snap, QSnap, IntelliSnap, Recovery Director, CommServe, CommCell, ROMS, Commvault Edge, and CommValue are trademarks or registered trademarks of Commvault Systems, Inc. All other third party brands, products, service names, trademarks, or registered service marks are the property of and used to identify the products or services of their respective owners. All specifications are subject to change without notice.
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