LOS ANGELES, June 21, 2017 /PRNewswire/ -- InstaBrand, a data-driven global influencer marketing company, today announced it is now operating as Open Influence. The rebrand is reflective of the company's evolution as well as its plans for continued growth and development across the globe. The shift in corporate identity comes with a new website, www.openinfluence.com, however the company's ownership and staff remain unchanged.
"Open Influence aligns much better with our core capabilities and overarching company mission," said Eric Dahan, co-founder and chief executive officer of Open Influence. "We execute international campaigns across multiple platforms, and are constantly expanding our database to ensure we can offer brands access to the entire influencer economy. Open Influence better communicates the talent and platform agnostic nature of our business."
In conjunction with announcing its new company name, Open Influence also released the results of its latest influencer survey today. The company polled more than 400 mid-tail influencers (defined as having 75,000 to 500,000 followers) to gain insight into their needs and perspective on the influencer marketing industry. Key findings include:
- 78 percent of respondents are self-managed and do not have third-party representation
- 88 percent of respondents reported Instagram as their most active platform
- 40 percent of respondents said budget is the biggest challenge when working with brands, followed by creative requirements at 23 percent and advertiser communication at 21 percent
- 48 percent of respondents reported an even split between getting work through agencies and working directly with brands
Open Influence boasts the industry's largest collection of influencer data, and its proprietary platform leverages machine learning and image recognition to analyze more than 70 million pieces of content from over 300,000 influencers and counting. The company is headquartered in Los Angeles with satellite offices in San Francisco, Chicago, New York, Milan and London, with plans to open offices in Hong Kong and Dubai, United Arab Emirates in the coming months.
About Open Influence
Open Influence is a data-driven global influencer marketing company that helps brands and advertisers engage and grow their desired audiences through social media. Open Influence is both platform and talent agnostic, and works with the entire spectrum of influencers; from social celebrities to micro-influencers. The company's proprietary platform boasts the industry's largest collection of influencer data, and leverages machine learning and image recognition to analyze more than 70 million pieces of content from over 300,000 influencers and counting. Its team collaborates closely with every client to develop award-winning creative strategies, and its advanced audience analytics allow brands to target based on location, education, age, gender, consumer preferences and more. Headquartered in Los Angeles with satellite offices across the globe, Open Influence offers support in 15 languages and has managed campaigns for top brands from a variety of industries including Calvin Klein, Hyundai, Corona, AirBnB and Verizon. For more information on Open Influence and its services, please visit www.openinfluence.com.
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SOURCE Open Influence