CarGurus' study also compared 3- and 5-year price retention among the top 50 most shopped vehicle models and found the average retained value for pickups was higher than for other body styles studied. In the study, pickup trucks showed an average 18% drop in value from MSRP over 3 years compared to a 25% decrease in value across all models. Of the pickups analyzed, the Toyota Tacoma showed the highest retained value over 3 and 5 years.
"The pickup truck has become more popular over the past 3 years, likely due to low gas prices, improved economic conditions, and to some degree a broadening customer base," said Lisa Rosenberg, CarGurus Marketing Analyst. "This is a positive trend for truck owners looking to trade in, but for shoppers it's just a lot harder to find an affordable used pickup truck than it used to be. However, these shoppers can take comfort in the notion that their used pickup should retain its value equally strongly."
For this study, CarGurus analyzed average prices of used pickup trucks and all car models from January 2013 to December 2016 based on data from the CarGurus Used Car Price Index. Analysts also looked at changes in shopper inquiries over time. Depreciation was determined by comparing original MSRP to current Instant Market Value.
Founded in 2006 by Langley Steinert, co-founder of TripAdvisor, CarGurus is a leading online automotive shopping destination focused on bringing transparency and efficiency to the car research and shopping experience. The site uses technology and market data analysis to help millions of automotive shoppers search for cars and quickly identify the best deals from top-rated dealers in their local area. Today, the site serves 22 million unique monthly users and more than 19,000 car dealerships with more than 5 million car listings, and it ranks #1 among car shopping websites in the U.S. by daily unique visitor traffic. CarGurus also has sites in the U.K. and Canada.
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