IRVINE, Calif., March 10, 2016 /PRNewswire/ -- AutoAlert, the auto industry's leading data-mining and sales-generation platform announced the additions of two senior managers who bring expertise in data-driven business, Eric Brown, VP of Global Data Strategy; and Cody Bennett, Director of Data Science. A leader in the customer experience management arena, AutoAlert continues to attract industry professionals who share the vision for innovation, growth, and enhanced customer solutions.
CEO Mike Dullea commented, "Data is central to everything we do at AutoAlert, and attracting standout data experts will ensure our continued success."
AutoAlert's focused approach toward gaining and utilizing consumer data, as well as assisting customers in building improved consumer relationships, results in actionable insights for dealerships, as well as improved sales. The analysis of incoming data allows dealerships to process website events as a conglomeration, rather than as singular events, therefore taking on more meaning and resulting in increased return on investment.
As Vice President of Global Data Strategy, Brown will be responsible for leveraging and analyzing data to offer valuable insights that increase growth and revenue.
Brown was the founder and CEO of Dataium, the world's largest online automotive shopping behavior data collection and analysis company, which was sold to IHS in 2015. Brown oversaw 16 consecutive quarters of revenue growth, with 100 percent year over year growth for three years. In addition to Dataium, Brown has led the development of innovative digital solutions resulting in dramatic revenue growth and product adoption for both start-ups and Fortune 100 companies.
As Director of Data Science, Bennett will lead efforts to manage and analyze data in order to deliver solutions that positively impact profitability. Bennett joins AutoAlert from global digital marketing firm Adknowledge, where he was Senior Machine Learning Scientist. At Adknowledge, Bennett developed and managed both the mobile and email API/LM channels.
Brown and Bennett will join the rest of the AutoAlert team at NADA Booth 2341C in Las Vegas from March 31-April 3.
About AutoAlert, LLC.
AutoAlert is the automotive industry's leading data-mining and trade-cycle management platform helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention. With AutoAlert, dealerships build long-term client relationships that compound sales, provide better customer service, and make more informed marketing decisions. Founded in 2002, AutoAlert pioneered the equity-mining campaign and a new client engagement methodology through innovative software, marketing, and training solutions. Visit www.autoalert.com to learn more about product capabilities and solutions that drive dealership growth.