TAMPA, Fla., Feb. 23 /PRNewswire/ -- DataMentors today announced that it has been selected by Global Enterprise Marketing Solutions (GEMS) to provide critical processing functionality in its "next-generation" Complex Event Processing (CEP) software.

DataMentors' DataFuse, the industry leading data standardization software, and NetEffect, a real-time transactional based cleansing and matching (TCM) software, will provide much of the data standardization underpinnings that will help facilitate optimum performance from GEMS new paradigm-shifting CEP technology.

GEMS technology is the first commercial event pattern language that includes an operator to express causality in the moment. This new real-time CEP technology enables companies to simultaneously examine historical, current, and predictive data.

GEMS ability to instantly compile data from thousands of disparate data-streams and conduct nesting pattern evaluations quickly and accurately is dependent on DataMentors' software. DataMentors' processing speeds are necessary to enable the GEMS technology to deliver insights and models instantly to end users, which result in higher levels of accurately predicting future events.

"We are pleased to have been selected by GEMS. Companies now will be able to predict customer movements using a combination of past and current data so they'll know where to be, when to be there and who will be there far more accurately than ever before," said Bob Orf, President of DataMentors.

GEMS CEO, Dr. Van Mayros says, "Our company's first at being able to make sense of the unexpected and find proactive predictive propensities and probabilities for ninety percent of the country's homes and businesses.  We chose DataMentors because of its exceptional customer focus, processing power, leadership and stability within the industry."

About DataMentors LLC

DataMentors provides database preparation and maintenance marketing solutions featuring DataFuse, Validata, DM-Consulting, PinPoint and NetEffect. Services used individually or as an integrated turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding.  DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

About GEMS

Global Enterprise Marketing Solutions specializes in highly proprietary technology solutions in the Social Networks, Global/National Security, CRM, Finance, and Sports Marketing sectors.

For more information visit us on the web: www.datamentors.com or Contact: Gordon Daly, Director of Marketing, +1.813.960.7800 x107

DataMentors, DataFuse, Validata, NetEffect and PinPoint are registered trademarks of DataMentors LLC

SOURCE DataMentors LLC

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