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DATATRAK Unveils New Branding and New Products at DIA New Corporate Branding Accentuates the Power of Unified Data

New Interface Redefines the User Experience

CLEVELAND, June 25, 2012 /PRNewswire/ -- DATATRAK International, Inc. (OTCQX: DATA), a technology and services company focused on global eClinical solutions for the clinical trials industry, announces the debut of new corporate branding, new products and the most sophisticated user interface in the industry at the 2012 DIA Annual Meeting in Philadelphia.

(Logo: http://photos.prnewswire.com/prnh/20120625/CL29666LOGO )

Our new branding and logo incorporates our corporate vision of safely accelerating drug, device and biologic development from Concept to Cure®. This logo represents the collective impact of our new products and product versions introduced last year – uCTMS, uDesign, uEDC, uIRT, uSafety, uTrain and uCDR. All of these products work together seamlessly within a single database, allowing for ease of use and simplicity unmatched in the clinical trials industry.

Our new branding is also prominently reflected throughout the new DATATRAK ONE™ interface, which harnesses the unique power of our Unified Clinical Research Platform to dramatically upgrade the user experience. Users will experience a feature-rich interface with more intuitive workflows and enhanced mobility.

We are also introducing many other new features in our robust product line but are most proud of our uCTMS product. This product's new features focus on real-time data feeds, reports and imports. Most importantly, this release demonstrates the full potential of the industry's only unified platform by instantly accessing data across any of our products through our robust set of executive dashboards.

"We have eagerly anticipated DIA to showcase our new interface, branding, products and features, which will introduce a paradigm shift in the market," stated Laurence P. Birch, DATATRAK's Chairman of the Board and CEO. "The new interface is much more than a new look; it's equivalent to giving our customers a new clinical research platform. These enhanced features raise the user experience to new heights, unsurpassed by products on the market today."

Mr. Birch continued, "DATATRAK is reclaiming its position as the technology leader in the eClinical marketplace – helping our partners bring life saving products to market safely, simply and effectively."

The DATATRAK ONE™ Clinical Research Platform is an easy to use, cloud-based clinical enterprise solution that assists customers with the strategy, planning and management of their entire life science product portfolio, including resource management, study execution needs and safety reporting. It empowers clinical users and service providers with the components necessary for efficiently designing, delivering and managing clinical trials through the use of seven products – uCTMS, uDesign, uEDC, uIRT, uSafety, uTrain and uCDR.

About DATATRAK
DATATRAK International is a worldwide technology and services company delivering eClinical solutions and related services for the clinical trials industry. DATATRAK built its multi-component, comprehensive solution on a single, unified platform and expanded this concept to include services delivery via DATATRAK's Clinical and Consulting Services™ group. The Company delivers a complete portfolio of software products designed to accelerate the reporting of clinical research data from sites to sponsors and ultimately regulatory authorities, faster and more efficiently than loosely integrated technologies. The DATATRAK ONE™ software solution, deployed worldwide through an ASP or Enterprise Transfer offering, supports Phase I - Phase IV drug and devices studies in multiple languages throughout the world. DATATRAK has offices located in Cleveland, Ohio; Bryan, Texas; and Cary (RTP), North Carolina. For more information, visit http://www.datatrak.net.

Except for the historical information contained in this press release, the statements made in this release are forward-looking statements. These forward-looking statements are made based on management's expectations, assumptions, estimates and current beliefs concerning the operations, future results and prospects of the Company and are subject to uncertainties and factors which are difficult to predict and, in many instances, are beyond the control of the Company, and which could cause actual results to differ materially from those contemplated in these forward-looking statements. For a list of certain of the factors that may cause actual results to differ materially from those contemplated in these forward looking statements, please see the Company's report filed with the OTCQX Market on May 10, 2012 announcing its results for the three-month period ending March 31, 2012. The Company undertakes no obligation to update publicly or revise any forward-looking statement whether as a result of new information, future events or otherwise.

SOURCE DATATRAK International, Inc.



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