2014

Datawatch Names Ben Plummer Chief Marketing Officer As Company Focuses On Enhancing Brand Recognition And Accelerating Growth Industry Veteran to Drive Market Awareness, Global Branding and Strategic Alliances

CHELMSFORD, Mass., Oct. 2, 2012 /PRNewswire/ -- Datawatch Corporation (NASDAQ-CM: DWCH), the leading global provider of information optimization solutions, today announced the appointment of Ben Plummer as Chief Marketing Officer and Senior Vice President of Strategic Alliances.  Mr. Plummer's impressive domain expertise will enable Datawatch to enhance its market visibility and drive market share growth.

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Mr. Plummer joins Datawatch from IBM Cognos, where he was vice president, data discovery and analytics.  Prior to IBM Cognos, Mr. Plummer was chief marketing officer at Applix, Inc., a leader in business analytics software, which was acquired by Cognos in 2007.  Before Applix, Mr. Plummer was senior vice president and chief marketing officer at Outlooksoft Corporation, a performance management software company that was subsequently acquired by SAP.  Mr. Plummer previously spent 13 years at Cognos in a number of executive positions, including vice president of customer operations, vice president of North American marketing, vice president of global marketing and vice president of global partner operations.  During his career, Mr. Plummer has also held positions as senior vice president of marketing for Convera, a search and content management solution provider, and executive vice president of Clareos, a high-volume OLAP engine software company.

"Ben brings a wealth of experience in helping software companies develop global brands, market awareness and name recognition in fast-growing and emerging market segments," said Michael A. Morrison, president and CEO of Datawatch.  "He is an accomplished and recognized visionary in the analytics space, with broad-based experience that spans every facet of the industry.  He intimately understands the challenges our customers and prospects face, and we anticipate that he will elevate Datawatch's stature in the market and help propel our growth to new levels as we leverage increased attention to Big Data and cloud applications.  We are delighted to have a professional of Ben's caliber and experience join our executive team."

"There is a major shift occurring in the analytics market today," said Mr. Plummer.  "No longer can organizations simply rely on basic information held in structured data sources, like relational databases, to understand and manage their businesses.  To gain a more complete view of the health of their businesses, companies must expand their perspectives by incorporating unstructured and semi-structured Big Data sources.  Datawatch is at the forefront of this paradigm shift in the market.  I am excited about the opportunity to help Datawatch drive this strategy and I am committed to helping the company to maximize this tremendous opportunity."

Mr. Plummer holds a B.S. in Information Management Systems from the University of Maryland, and served in the United States Navy's Nuclear Power Program.  

ABOUT DATAWATCH CORPORATION
Datawatch Corporation (NASDAQ-CM: DWCH) is a leading global provider of report analytics technology that delivers information optimization solutions.  Business leaders use Datawatch products and services to access, manage, analyze and act upon information across the enterprise – regardless of data type, format, source or environment.  With Datawatch's information optimization platform, organizations can access structured data, semi-structured data and unstructured data, and link these datasets with Big Data applications for a complete analytic system to improve decision-making and accelerate action – at a fraction of the cost and time of traditional approaches.   The company's market-leading technology is used by more than 40,000 organizations worldwide, including 99 of the Fortune 100.  Datawatch is headquartered in Chelmsford, Massachusetts with offices in London, Munich, Singapore, Sydney and Manila, with partners and customers in more than 100 countries worldwide. For more information, visit www.datawatch.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any such statements, including but not limited to those relating to results of operations, contained herein are based on current expectations, but are subject to a number of risks and uncertainties that may cause actual results to differ materially from expectations. The factors that could cause actual future results to differ materially from current expectations include the following: risks associated with the continuing weak global economy; risks associated with fluctuations in quarterly operating results due, among other factors, to the size and timing of large customer orders; the volatility of Datawatch's stock price; limitations on the effectiveness of internal controls; rapid technological change; Datawatch's dep     endence on the introduction of new products and possible delays in those introductions; competition in the software industry; Datawatch's dependence on its principal products, proprietary software technology and software licensed from third parties; risks associated with international sales; risks associated with indirect distribution channels; the adequacy of Datawatch's sales returns reserve; risks associated with a subscription sales model; risks associated with acquisitions, including the recent acquisition of intellectual property from Math Strategies; Datawatch's dependence on its ability to hire and retain skilled personnel; disruption or failure of Datawatch's technology systems that may result from a natural disaster, cyber-attack or other catastrophic event; and uncertainty and additional costs that may result from evolving regulation of corporate governance and public disclosure. Further information on factors that could cause actual results to differ from those anticipated is detailed in various publicly-available documents, which include, but are not limited to, filings made by Datawatch from time to time with the Securities and Exchange Commission, including but not limited to, those appearing in the Company's Annual Report on Form 10-K for the year ended September 30, 2011 and Form 10-Q for the quarters ended December 31, 2011, March 31, 2012 and June 30, 2012.   Any forward-looking statements should be considered in light of those factors.

Investor Contact:
Datawatch Investor Relations
investor@datawatch.com
Phone: (978) 441-2200 ext. 8323

Media Contact:
Kellee McGolpin
Datawatch Corporation
kellee_mcgolpin@datawatch.com                       
Phone: (978) 441-2200 ext. 8238
Twitter: @datawatch

SOURCE Datawatch Corporation



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