David Grossman's New eBook Helps Leaders Communicate Cost Cuts to Employees and Preserve Engagement Guide offers 6 critical steps and strategies to help navigate through tough times and prevent turnover

CHICAGO, Aug. 19, 2014 /PRNewswire/ -- Even the most successful companies today are looking to cut costs – it's just considered smart business. Yet, so often executive decisions on cuts are badly communicated, disengaging the very employees needed to help the company thrive. Some of the most glaring recent examples come from such prominent leaders as AOL's Tim Armstrong and Microsoft's Stephen Elop, who announced a 12,000-person layoff in the 11th paragraph of a jargon-filled memo.

In a new eBook—Cutting to Win: 6 Steps for Getting Employees on Your Side During Cost Cuts—leadership and communication expert David Grossman offers leaders practical advice for how they might win employee support during difficult times. David provides expert insight from years of work with CEOs and top leaders of Fortune 500 companies. He offers tried-and-true solutions to ensure employee engagement through even the most sensitive of business times.  

"While it's clear that cost cutting can be an effective strategy, it's no secret that poorly communicated budget cuts can have a big impact on company morale," says Grossman, ABC, APR, Fellow PRSA, Founder and CEO of award-winning leadership and internal communication consultancy, The Grossman Group. "With the right strategies and approaches, leaders can communicate change in the most effective way, which is vital for inspiring and engaging employees through challenging moments."

Cutting to Win: 6 Steps for Getting Employees on Your Side During Cost Cuts is perfect for leaders looking for a way to communicate change in a way that engages and retains their workforce by covering the following strategies:

  1. Use a smart, well-planned and fair process
  2. Build a strong business case
  3. Emotionally connect with employees
  4. Consider appearances/how change looks to your employees
  5. Align all leaders on the message
  6. Communicate specific direction and actions for employees

To get the steps and strategies needed to communicate change effectively, download Cutting to Win: 6 Steps for Getting Employees on Your Side During Cost Cuts today.

About David Grossman
A leading consultant, speaker and author, David Grossman is one of America's foremost authorities on communication inside organizations. He is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy which focuses on organizational consulting, strategic leadership development and internal communications for Fortune 500 clients.  A frequent media source, David provides expert commentary and analysis on employee and leadership issues.  He's been featured on "NBC Nightly News", WSJ.com, Today.com, in the Chicago Tribune, LA Times, and CBS MoneyWatch. His latest book is You Can't NOTCommunicate 2: More Proven Solutions That Power the Fortune 100.

Contact: Kayla Ellsworth
The Grossman Group

SOURCE The Grossman Group


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