RIDGELAND, Miss., Feb. 12, 2013 /PRNewswire/ -- David H. Nutt has been fighting for the little guy in courtrooms across America for more than four decades. Today, as he joins the Board of Directors of SignatureLink, Inc., Nutt's commitment to advocating for individuals and small businesses remains as fierce as ever.
Nutt's decision to take an active role in shaping the future of SignatureLink and its groundbreaking SecureBuy® eCommerce fraud prevention technology was a simple one. Through his venture capital firm Cypress Funding, LLC, he acquired SignatureLink in 2006 to bring game-changing solutions to market in various industries. But as SecureBuy became ever more sophisticated in response to the daunting problem of online payment fraud, the financier realized he wanted to be even more involved in the company.
"eCommerce payment fraud isn't going away," said Nutt, senior principal and majority owner of Cypress Funding. "It has become a question of what are we going to do about it. I believe SignatureLink SecureBuy answers that question better than anyone, and I look forward to being a part of this leading-edge technology that will ultimately help consumers and merchants alike be safer online."
Nutt began practicing law in Mississippi following graduation from the University of Mississippi School of Law in 1970, quickly developing a successful practice as a plaintiff attorney. Through the years, he has successfully represented thousands of clients in asbestos, drug, healthcare fraud, and environmental litigation -- and in 1997, Nutt served as the primary financial backer of the legal consortium representing many U.S. states against "Big Tobacco" in the landmark national tobacco settlement. Today, through Cypress Funding, Nutt is also behind some of the most successful initiatives in cleaner energy, real estate development and consumer finance.
But it was SignatureLink's SecureBuy that finally persuaded Nutt to join the Board of Directors of a company in which Cypress Funding has invested. In a finance industry first, SecureBuy 2.0 employs passive and active risk-based authentication to establish the identities of the people involved in a given transaction online. When a retailer uses SecureBuy 2.0, every site visitor is analyzed behind the scenes on the fly. At the end of every transaction, the system delivers a legally binding, signed and certified sales receipt to the merchant and the customer.
When a merchant uses SecureBuy 2.0 and the consumer's issuing bank participates, the system's unique risk-based authentication process shifts liability from the merchant to the issuing bank -- and, in so doing, provides a discount to the merchant. The shopper and the retailer both end up being protected from fraudulent transactions.
"David H. Nutt has been our friend and supporter for quite a while, and we have been hoping for the moment he would take an active role in our ecommerce fraud prevention vision," commented Greg Wooten, SignatureLink CEO. "It is a great honor to welcome David to the Board."
About SignatureLink, Inc.
Securing and Stabilizing eCommerce
SignatureLink, Inc., founded in 2002, is an established eCommerce cybersecurity technology company, a payment fraud prevention pioneer and leader. With a unifying focus on reducing the risk of eCommerce for customers, merchants and processors, SignatureLink solutions extend from payment fraud prevention to identity authentication and globally hosted real-time eCommerce cybersecurity solutions.
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SOURCE SignatureLink, Inc.