David's Bridal Announces Melissa Sweet Collection

CONSHOHOCKEN, Pa., Oct. 2, 2012 /PRNewswire/ -- Legendary bridal designer, Melissa Sweet is unveiling her Melissa Sweet for David's Bridal Collection this month exclusively in David's Bridal stores nationwide, in Canada and online. The inaugural collection of Melissa Sweet for David's Bridal is comprised of seven poetic gowns that combine a softly modern aesthetic with classic dressmaking details. The collection – which showcases Melissa Sweet's coveted ethereal, romantic and vintage design style – is now available at an attainable price point with gowns between $950 and $1400.

(Photo:  http://photos.prnewswire.com/prnh/20121002/NY84665)

"I look forward to bringing the Melissa Sweet aesthetic to an entirely new segment of brides," says Melissa Sweet. "Our first collection is a beautiful expression that speaks to the bride who loves vintage dressing and wants something a little different than the traditional glitz and glam."

Melissa Sweet rose to the top of the wedding world with her original designs. She was featured regularly in leading bridal and fashion publications and was recognized for dressing celebrities, including Guiliana Rancic, Beverly Mitchell and Kristin Smith.  In 2010, she took a sabbatical to start a family in Costa Rica where she also founded Vida Autentica, a non-profit that helps nourish families and foster economic prosperity throughout the developing world by building greenhouses and funding organic agriculture education programs.

"This expansion is one of the most significant for David's Bridal in recent years and will build upon our portfolio of designer collections, including designers Vera Wang, Oleg Cassini and Galina Signature," says Bob Huth, President and CEO of David's Bridal. "We are excited to offer another new and exciting opportunity to brides who have been longing for Melissa Sweet's modern vintage style aesthetic."

The Melissa Sweet for David's Bridal collection is inspired by a bride who is romantic in spirit and has a keen appreciation of heirloom accents that are delivered with an updated fashion sensibility. The bride has a passion for vintage pieces and wears them in an incredibly stylish and modern way.

The Melissa Sweet for David's Bridal collection will be available in sizes 0-14 in select stores and online. Additionally, sizes 16-26 will be available for special order in stores. The collection includes styles ranging from voluminous ball gowns to slim fit-and-flares adorned with lace appliques and intricate embroidery detailing, along with coordinating veils. More information about the collection can be found online at www.davidsbridal.com.

About Melissa Sweet
After rising to the top of a legendary wedding design house, Melissa took a sabbatical in 2010 to start a family with her husband in Costa Rica. There, Melissa spent time connecting with a more sacred life: nurturing herself and her new family, becoming more in tune with her natural surroundings and finding inspiration through giving back to her community. Prior to launching Melissa Sweet for David's Bridal, Melissa grew her bridal design house, Melissa Sweet Bridal, from a boutique label to a nationally revered brand. In 2005, Priscilla of Boston purchased Melissa Sweet Bridal, and she became the company's Creative Director, overseeing the design development of the Melissa Sweet, Priscilla of Boston and Reverie labels. She studied at Parsons School of Design in New York and graduated from Bauder Fashion College.

About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.

SOURCE David's Bridal



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http://www.davidsbridal.com

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