David's Bridal Rolls Out The Red Carpet With First Store Opening In Hollywood Dressing Fashionistas for all of their Star-Studded Occasions

LOS ANGELES, Dec. 5, 2013 /PRNewswire/ -- On Friday December 6th 2013, David's Bridal will carry on its legacy in outfitting one in three brides by opening the doors to its first store location in West Hollywood. Conveniently situated at the intersection of Pico and La Cienega and within a few blocks of L.A.'s most sought-after shopping districts – Rodeo Drive, Melrose Avenue and Robertson Boulevard – the store promises to delight women with a star shopping experience.

The grand opening comes at a great time for brides saying "yes" during peak proposal season, as one in three brides (33%) will get engaged between Thanksgiving and New Year's.  Women seeking out a perfect, festive dress for their holiday parties can bring along their girlfriends to get fitted and tended to like A-list starlets as they shop for fashion-forward styles currently trending in the celebrity world!   

"We are so excited to add another David's Bridal location to a legendary fashion hub like Los Angeles," notes Sonni Sanders, Store Manager for David's Bridal West Hollywood.  "Women are always looking for one-stop shopping, and we are proud to make that happen for them.  Our 25-person staff of managers, alterations experts, stylists and support members has been armed with great training and tutelage to ensure each customer's experience is completely 'buttoned up' from start to finish."

The new location will follow suit with the David's Difference, guaranteeing exceptional service and a wide selection of sizes all in one place to please the haute Hollywood shopper, whether she is going to a wedding or stepping out for another high profile affair.     

SAVE MONEY WITH THE GRAND OPENING SALE
David's Bridal will continue to shave off the hefty Hollywood price tag as it offers a "Grand Opening Sale" promotion to coincide with the tail end of the 10 percent off bridesmaid apparel event running through Monday, December 9th

  • The offer is valid on all bridesmaid and Jr. bridesmaid product (which includes the White by Vera Wang bridesmaid collection). 

TOP TRENDS TO TAKE NOTE OF
To ensure female fashionistas look their best, David's Bridal has pulled together the top trends of the season, from the runway to the celebrity red carpet.

New necklines: As an alternative to the always popular strapless style, ladies are embracing new neckline options from illusion and asymmetrical, to halter top and sleeved styles.   

Back interest: Head-to-toe looks have never been more dramatic – with new gowns featuring gorgeous back detail (with cascading ruffles, deep V-backs, etc.) that will command attention on the aisle AND dance floor.

Mixed metals: Take your pick of gold or silver, as both work well for 2014. From bridal gowns fixed with mixed metallic appliques to printed lace metallic minis that are chic for the holidays, gilded glamour is right for everyone!

Champagne toast: Champagne conjures up thoughts of special moments and bubbly celebrations. For decadent brides, sophisticated MOBs and posh party-goers, this hue is totally toast-worthy for the holidays and beyond!

Lush lace: A must-have for EVERY season, for bridal and special occasion!  Lace newbies can test out the trend with styles featuring simple neckline details or cap-sleeved shoulders.  For veteran lace lovers, the look goes head to toe with all-over lace embellished with sparkle or atop a more neutral, nude fabric.

Key accessories: Milky white and clear jewelry is big this year as it blends well with a variety of pastel shades that continue to be popular. For lovers of vintage, choose closed-toe pumps in low, kitten heels. For those looking for more edge, carry a mixed metal handbag and wear chunky jewels paired with high-heeled pumps or platforms.

EXCLUSIVE DESIGNER BRIDAL GOWNS
David's Bridal continues to embrace both the classics and new styles, all designed to complement every bride's individual personality, body type and budget. Regardless of the style or silhouette, David's Bridal has the perfect dress for every bride with designs from the White by Vera Wang, Melissa Sweet, Oleg Cassini, Galina Signature, Galina, David's Bridal, and DB Studio Collections. Starting in February 2014, David's Bridal will be the exclusive retailer of Truly Zac Posen, which features an array of stunning, red carpet-inspired bridal and social occasion gowns.

DAVID'S BRIDAL NEW STORE LOCATION
La Cienega Square
6151 West Pico Boulevard 
Los Angeles, CA 90035

About David's Bridal:
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada, UK and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.

Media Contacts: 


Charly Rok

Stacey White/Danielle Morrone

David's Bridal

Coyne PR                                            

610-943-6583

973-588-2000 ext. 2075/2257 

crok@dbi.com 

swhite@coynepr.com / dmorrone@coynepr.com 

SOURCE David's Bridal



RELATED LINKS
http://www.davidsbridal.com

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